Identify which items are for sale. When companies don’t mention which items are discounted, customers are less motivated to check out the sale—they don’t know if it applies to a small section or the entire inventory. Name which items are a part of the promotion so customers feel confident in engaging with the sale. Show these items in your video using animated or real images.
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For more information about buyer personas, read How to Avoid 4 Buyer Persona Mistakes for advice and a free template on developing your personas. You may need to do research in order to completely develop your personas, but before you dive into that endeavor, check out 9 Questions You Need to Ask When Developing Buyer Personas. You may find you already have all the data you need!
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The ability to measure your inbound marketing efforts is one of the most valuable parts of your plan and the beauty of inbound marketing. The amount of things to measure and test are endless. And that’s a good thing because when you are able to test and measure, you are able to improve areas of weakness, report quantitative results and prove the value of your marketing efforts to the broader organization.
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So be clear in your messaging. Make sure your site is a place that people want to stay, not only because it’s nice to look at but also because the information visitors need is easily found. There is an entire science and methodology behind website design including where to place buttons on the page, what content works best where, what colors convey certain feelings, and so on.
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