How We Use 360 Personalized Video Advertising
The Future Of Video Is Here
We understand that the right set of digital marketing activities are key to an effective Marketing campaign. Depending on the business objectives, we help brands to finalize their digital road map for Success in there digital video marketing campaigns. We optimize digital asset of a brand in order to align them with their marketing strategy and give best returns on both short and long term. KLASS Marketing Software is a digital marketing company in Swindon Wiltshire. We use state of the art video marketing software and our services includes SEO (search engine optimization), social media marketing, online marketing and content marketing.
What Is Personalized Video Marketing?
Why blow your marketing budget on a couple of videos that consumers are only going to watch a few seconds, before they skip to their content? With video personalization technology, details are specific to your audience, and get inserted into the marketing video, making their engagement with the ad alot more compelling.
Why should you be making personalized video marketing your priority this year? One blog noted the essential capability of personalized video marketing to “combine the emotive power of video with the granular targeting that is increasingly popular with marketers.” In the saturated digital world, people want to be known as individuals.
With corporate giants like Amazon and Netflix tailoring their browsing experiences to individuals, consumers are increasingly coming to expect a base level of personalization. One study showed that 74% of online consumers get frustrated with websites when content irrelevant to their interests appears. Not only does targeted video advertising utilize individuals’ details to answer this frustration, it combines that with an emotional appeal through the medium of story that video lends itself to.
These days, social media and email are both essential outlets for marketers. Email marketing is best for highly targeted video advertising, whereas social media is a vital platform for current clients to share and refer friends or acquaintances to your company. One source claims that using videos for email marketing can increase sharing and forwarding by 50%, while another says that personalized emails deliver six times higher transaction rates, even though 70% of brands fail to use them. Many similar studies and stats exist, all with slightly different numbers, but the point remains the same: With stats like these, it seems like an obvious choice to use personalization whenever possible.
With personalization, the difference between basic ad targeting is that you’re creating hundreds or thousands of unique ads, specific to each customer, with their name or image. And video has been shown over and over again to increase engagement and interest among consumers, to the combination is game-changing.
Under Standing 360 Video Advertising
If you’re hearing this for the first time, note that 360 videos are the type where you can view in complete spherical 360 view almost everything around you, from left to right, back to the front, and above and below. Some people simply refer to them as all angle videos. Facebook and Google stand out as the first tech giants who made 360 videos part of their platform before other platforms like Vimeo followed suit.
360 video advertising is a mainstream use of these videos in which brands put viewers inside an experience with the aim of encouraging them to interact with the content and probably take a particular action there after. What sets these type of videos apart is that the viewer usually feels as though they are right inside the video. It even scores high on the interactive part as the viewer can just drag their finger or a pointer across the device’s screen to adjust movement.
But more important than anything else is the engagement levels of these videos. Proof of this, as you will see later, is in the high share ability rate, better click-through rate, and ability to be watched for longer. On these three, 360 videos score relatively high. Every savvy marketer can admit that earning an audience’s attention today calls for creative and competitive techniques in which the user is sure to gain value and surrender their loyalty or respect in return. With a 360 video, users have the freedom to explore what surrounds them and this can foster a deeper connection between them and your brand.
FOR MORE INFORMATION
PLEASE CALL 07541 995238