Managing Your Email Campaigns

When it comes to managing the success of your email campaigns, understanding your audience’s behaviour is essential.

In this lesson we will explore the benefits associated with understanding email performance, as well as cover common metrics that can provide insights to help you optimise future campaigns.

First, let’s look at why utilizing email metrics can be a powerful addition to your marketing toolbox.

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If You Run A Small Bussiness Where Local Customers Are Its Lifeblood.

If you run a business where local customers are its lifeblood, stay tuned. We’ll cover what “local” means online, how your business can be found by people that are physically near you, and why local marketing and mobile are a match made in heaven.

But first, here’s Mike of Cotswold Balloon Safaris to tell us a bit about his approach to local marketing.

[A real small business owner talks about how local marketing helped him attract more customers from his neighbourhood and grow his business.]

You may dream of growing your company into a global brand… or your goal might be to become a big fish in your neighbourhood pond. Either way, the web can help.

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While It May Be Tempting To Focus On

While it may be tempting to focus on creating as much exciting content as possible, it’s important to regularly sit down and review your goals. This ensures the time you are spending on your content is time well spent.

In this lesson we’ll explore tools and software that can help measure the success of your content marketing, as well as identify key metrics to help you improve your campaigns.

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Creating Good Content Can Be Time Consuming

Let’s face it, creating good content can be time consuming, so you want to make sure as many people as possible enjoy it.

In this lesson we’ll look at different ways to promote your content, how to create a content marketing calendar, as well as ways to increase visibility through owned, earned and paid channels.

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When It Comes To Creating Content

When it comes to creating content, there are some key differences between writing for online audiences and offline audiences. In this lesson we’ll cover some best practices for content copywriting, as well as explore tools to help you choose engaging topics for your audience.

Reading habits can vary a lot between online and offline content, with factors like style, length and structure all having a big impact when it comes to writing for different channels. To capture your online audience’s attention, you’ll need to adapt the way you approach writing.

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Online Content Can Take Lots Of Different Forms

Online content can take lots of different forms: from case studies and ebooks, to infographics, images and video clips. Each of these different formats comes with its own benefits; whether it’s to inspire, educate or entertain.

In this lesson, we will explore popular content formats and explain how to choose formats based on the specific needs of your audience.

Whatever format you choose, the purpose of content is always the same – to connect with an audience. This audience, in turn, will engage, share, learn, and perhaps even convert into customers.

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Its A Good Idea To Think About Who Your Audience Is

Everyone is different, so when it comes to creating online content it’s good to think about who your audience is, and what they want to know. This is where audience segmentation can help.

In this lesson, we’ll explain what audience segmentation is and how it can be used to improve your content marketing campaigns.

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With So Many Businesses Operating Online, Standing Out From The Crowd Is Essential.

With so many businesses operating online, standing out from the crowd is essential. Content marketing is a great way to help you attract your audience’s attention.

In this lesson, we’ll look at why content marketing is important, and how you can use it to engage with your audience. We’ll also introduce some best practices to help you create your own content marketing campaigns.

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10 Ways To Protect Your Computer From Hackers

KLASSsoftware.com

1. Use complex passwords.

Use a combination of lower and upper case letters, numbers, and symbols.

Click here to get our password protection software.

2. Phishing emails is an old scam but people are still falling for it.

If you receive an email from a company asking you to click on a link to log into your account to confirm details, do not click on the link.

If you do have an account with that company and you think the email is not from hacker, you should still not click on the link. Instead, type the company’s web address and log in from there.

3. Keep your Operating System up-to-date.

Hackers are always finding ways to get through Windows’ security features which is why Microsoft is always releasing new updates.

4. Before you go to bed, disconnect your computer and devices from the internet.Do this also whenever you are not using the internet.
5. Adjust your browser’s security settings.For example, you can make it so that Web Sites do not track your movements.
6. Install a firewall.This protects your computer from any malicious programs getting into your system.
7. Avoid computer viruses by not opening email attachments from people you do not know.
 

8. Do not store your personal information in the cloud.  Most cloud storage companies do not offer encryption.

 

 

9. Install antivirus and anti-spyware software.Every computer probably has these installed by now so make sure they are up-to-date.

They don’t always protect your clipboard though, which may store valuable data such as passwords.

Click here to get our software which protects your clipboard from spyware.

10. Use multiple passwords.  It may be inconvenient, but convenience is usually what leads to less security.

As mentioned earlier, we recommend this password protection software.

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Copyright 2017 KLASSmarketingSoftware