360-degree videos are typically viewed via personal computers, mobile devices such as smartphones, or dedicated head-mounted displays. Users can pan around the video by clicking and dragging. On smartphones, internal sensors such as the gyroscope can also be used to pan the video based on the orientation of the device. Taking advantage of this behavior, stereoscope-style enclosures for smartphones (such as Google Cardboard viewers and the Samsung Gear VR) can be used to view 360-degree videos in an immersive format similar to virtual reality. The phone display is viewed through lenses contained within the enclosure, as opposed to virtual reality headsets that contain their own dedicated displays.[13][14][15]
We're still in the early days, but the results look extremely promising. For example, a recent Nielsen study (funded by Apple) showed that viewers of a Campbell's iAd featuring new products, recipes and coupons remembered the brand "Campbell's" five times more often than TV ad respondents. Out of 53 million impressions, 1% of users that saw the ad clicked through and spent an average of nearly one minute perusing it. That number may seem small, but this is one market to keep an eye on.
We're still in the early days, but the results look extremely promising. For example, a recent Nielsen study (funded by Apple) showed that viewers of a Campbell's iAd featuring new products, recipes and coupons remembered the brand "Campbell's" five times more often than TV ad respondents. Out of 53 million impressions, 1% of users that saw the ad clicked through and spent an average of nearly one minute perusing it. That number may seem small, but this is one market to keep an eye on.
With as many as 70% of travellers visiting TripAdvisor before making a booking, TripAdvisor Ads are a great way for leisure and tourism businesses to use location marketing to engage with potential customers. TripAdvisor Ads work by promoting your business in your target location in the form of exclusive sponsored placements with appear at the top of site’s search results.
360-degree video is typically formatted in an equirectangular projection[8] and is either monoscopic, with one image directed to both eyes, or stereoscopic, viewed as two distinct images directed individually to each eye for a 3D effect.[6] Due to this projection and stitching, equirectangular video exhibits a lower quality in the middle of the image than at the top and bottom.[8] Spherical videos are frequently in curvilinear perspective with a fisheye effect. The heavy barrel distortion often requires rectilinear correction before applications in detection, tracking or navigation.[9]

As with text and image ads, we can't make any guarantees about the amount you'll earn from video ads. However, displaying video ads along with text and image ads on your site should lead to greater potential revenue for you. When you increase the pool of advertisers whose ads are eligible to display on your site, you'll increase competition for your ad space and drive your earnings up.
Commercials for the Super Bowl are famous for being can't-miss "events." With interactive mobile ads, all advertising can aspire to that same level of anticipation and engagement. Even in these early days of appvertising, some rules of thumb are already starting to surface. Here are a few tips to consider as you think about your strategy for the medium.

Love FilmoraGo! This app is truly amazing! I usually download apps first and give them a good try before rating them but this right here beats any other editing app. I just made an edit and it turned out perfect. Hope to see this grow further in the near future! Also some frame rate issues could be fixed. Occurs a lot when tiny clips are combined, not allowing it to play right. Overall a great app.


Have you grown tired of photo editing filters that dull the color in everyone of your images. Soft, muted pics have a place, but audiences are started to feel bombarded with those types of filtered images and are looking for something new, a little sassy and a whole lot more colorful. Color Story is an app that will put the color pop back into your images, making them more engaging and eye popping than ever.

Let’s face it, you’re not going to get anywhere with social media marketing unless you’ve got some super stellar images, GIFs and memes to catch your audience’s attention. There’s just so much to look at on social media that if you’re posting bland, or even average, images you’re not going to get noticed. Social love and attention aside, do you really want to be representing your brand with images that are of less than amazing quality?
Already have your own desktop website, but want to give your customers an easy way to reach you on their mobile smartphones? Now it's easy by creating your own Appmakr mobile website, with instant publishing. Your new 'mdot' mobile site will work with every HTML5 compatible smartphone, like: Amazon Kindles, BlackBerry, Windows phones, Nokia, Tizen, you name it. Publish your app instantly, with no coding necessary. Creating your own mobile site has never been this easy.
With as many as 70% of travellers visiting TripAdvisor before making a booking, TripAdvisor Ads are a great way for leisure and tourism businesses to use location marketing to engage with potential customers. TripAdvisor Ads work by promoting your business in your target location in the form of exclusive sponsored placements with appear at the top of site’s search results.
Of course, in adding complexity to your ads, keep in mind the technical limitations of the networks your users will be operating on. The world's most elegant graphic or snappy capability won't make much of an impression if it takes 45 seconds to download. Make sure that the time between clicking the banner and the first user interaction is less than five seconds. A good rule of thumb is to assume a download rate of about 100kB per second over cellular networks.

Video editing software like Pinnacle Studio Ultimate make it easy to edit your 360 videos in an editing environment you may already be familiar with. Your camera does the work to capture the footage from every possible angle, but in a video editing software, you can refine your footage to tell the story you want to show. Add your footage to the timeline and edit! There are a few additional controls specific for 360 editing but if you are just looking to trim or enhance color, the timeline is all you need!


During the last couple of years, SmartyAds developed powerful media buying and selling monetization platforms which are powered by the real-time protocol, header bidding, blockchain, and other innovative ad tech products. Thanks to advanced technologies, the platform's process over 300 million daily impressions, support almost every mobile and web ad format and ensure smooth cross-screen ad delivery. 

360-degree video is typically formatted in an equirectangular projection[8] and is either monoscopic, with one image directed to both eyes, or stereoscopic, viewed as two distinct images directed individually to each eye for a 3D effect.[6] Due to this projection and stitching, equirectangular video exhibits a lower quality in the middle of the image than at the top and bottom.[8] Spherical videos are frequently in curvilinear perspective with a fisheye effect. The heavy barrel distortion often requires rectilinear correction before applications in detection, tracking or navigation.[9]
×