What Makes This Ad Great: This video ad for Ring hits on a real and frightening issue for a lot of people, and for that reason it will instantly resonate with anyone who’s ever had a package stolen. (I know I have.) It’s also a fantastic example of “show, don’t tell.” Instead of just telling you what Ring can do, they show the product in action through a dramatic scene. Who wouldn’t want to be able to scare would-be burglars off their doorstep?
Being a fitness guru with hundreds of thousands of followers can be a tough position when you want to advertise your workshops and boot camps on Instagram. But Bannersnack takes the burden off your shoulders with a batch of gorgeous ready-made templates suited for a wide range of sports. From pilates to Tae Bo, you can find just about anything. Or you can upload your picture in the gym and add one of our preset styled typography to create a jaw-dropping ad!
Facebook’s ad rules dictate that an ad must contain more visuals than text. In fact, 80% of the ad should be an image or photo. So, let the right imagery speak for itself and use it to catch your audience’s attention. Canva hosts an amazing media library of over a million professional stock photos and illustrations to use on your design. Search using specific keywords or browse through various categories. There are plenty of free images in the library and premium ones only cost $1 for each one-time use.
Facebook’s ad rules dictate that an ad must contain more visuals than text. In fact, 80% of the ad should be an image or photo. So, let the right imagery speak for itself and use it to catch your audience’s attention. Canva hosts an amazing media library of over a million professional stock photos and illustrations to use on your design. Search using specific keywords or browse through various categories. There are plenty of free images in the library and premium ones only cost $1 for each one-time use.
You can also pose a question that hints at an achievable “after” result (the feeling your audience will have once they complete the signup process). By asking “Does Your Car Qualify”, Uber makes people hope their car qualifies so that they can achieve the “after” state of a car full of cash. By headlining with “the top 5%”, Hired reveals the “after” state as smiling, vibrant people in a new workplace exclusive to that qualifying 5%.
Facebook users are inundated with so much content every day, sometimes they just want someone else to make the decision for them. Creating a curated selection of products takes some of the work off your audience and simplifies their decision making process. Using Collection ad helps you group similar products together into an immersive in-app experience that includes ways to browse and learn more.
While carousel and collection ads are the obvious choice for these kinds of situations, a dynamic product ad or Instant Experience ad can also work well. Regardless, when featuring a set of products, make sure that each one is visually distinct from the other and includes its own headline and CTA (which should be specific to the individual product).
If you’re going to make Instagram videos, you should establish your brand as a presence on the app itself. This means having an active page with regular posts that generate traffic and conversation. Depending on your type of business, you can now have an online store within the Instagram app itself, making it easy to link to from your Instagram videos.
Just think about it, many customers will shop different stores so they can find more product variety. Others might just want to buy something and be done with it. When you understand how different audiences interact with your ads you can create product images that speak to their specific needs. It’s important that everyone who visits your website comes away with a comprehensive understanding of the value your products can offer them.
With Facebook’s 20% text rule, it’s important that you make the most of our available space. This where a compelling call to action text comes in, letting people know what’s in it for them or what they need to do. Use Canva’s text tools to overlay your text over your image and create amazing typography. Try using one of the pre-set textholders and drag and drop them anywhere on your design or create your own typography by choosing and pairing over a hundred fonts in Canva.

What Makes This Ad Great: Two athletes hanging from a hot-air balloon, doing tricks with a soccer ball hundreds of feet up in the air? This ad has a great concept that demands your attention. Add in the fact that it’s filmed with a GoPro, and you can almost feel your stomach starting to lurch. Under Armour actually partnered with GoPro for this ad, and the combination works great for both brands.
…interact with your brand. When you use engaging headlines that create a little bit of mystery and intrigue those ads make it easier for people to click through as well. You’re appealing to their sense of adventure and making them interested in learning more. Ad copy that makes an a strong or contradictory argument can help make this pique your audience’s interest as well. Use dramatic images to seal the deal and your audience can’t help but be curious.
Kelly Main is a staff writer at Fit Small Business specializing in marketing. Before joining the team, she worked as an analyst at firms like Lincoln Financial Securities. She has also founded a number of successful startups, including OpenOnion under the Google Tech Entrepreneurs Program, which was later acquired under the name Whisper. She holds an MS in International Marketing from Edinburgh Napier University.
Brand engagement is all about getting people emotionally invested in your company. When you forge these emotional relationships with your customers it’s much easier to move them down the marketing funnel towards an eventual sale. You can do this by finding a political or personal cause that’s important to your audience, or appealing to their likes and interests. Either way, make sure to use language that shows people exactly what’s at stake.
Driving attendance for an event is much easier when you use Facebook ads to increase awareness of it. These ads pique your target audience’s interest by featuring social proof from people who have attended in the past. They can instill a little FOMO by describing how your event setting is unique and make it easy for people to decide at a glance if they are “Interested” in your event by centering the details of time and place.
Just think about it, many customers will shop different stores so they can find more product variety. Others might just want to buy something and be done with it. When you understand how different audiences interact with your ads you can create product images that speak to their specific needs. It’s important that everyone who visits your website comes away with a comprehensive understanding of the value your products can offer them.
Are you working with a social media team for your ad campaigns? Give them editing access to your design so you can collaborate on your ads. It’s as simple as clicking the “Share” button, ticking the box to allow others to edit your design, then sending them the generated link. Collaborators can access your design anytime, from any computer, iPhone or iPad device.
Real estate is a tough market, that’s why advertising your agency can give you a headache. But not anymore. With Instagram advertising, you can target local audiences and showcase your collection of properties in a professional way. Use one of our templates as a starting point to promote your properties on Instagram and keep an eye (or ear) on the phone.
If you’re looking for a quick way to design Facebook ads for your business, hire a professional to build it for you. Hibu, one of a select few official Facebook Marketing Partners, is a social media management company that will not only create Facebook ads on your behalf, they can also implement and manage your Facebook ad campaign. Optimizing your ROI with Hibu frees up valuable time you could spend running your business. Click here to reach a representative.

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Product launch ads are a great candidate for the image or carousel ad template. Use it to tell a story about the making of a new product and highlight different aspects of it, either through high-quality, featured image or a series of images in your carousel. The copy for these ads should drive home the real-world value your new product or service provides. Make Facebook users as excited for the release as you are!
If you’re in the traveling business you probably know by now that people want to be lured with pictures of new places. They want to daydream about faraway places where they can sunbathe, go hiking or eat. So all you have to do is find a great picture of your destination, add a spectacular typography preset, your logo and a call to action. Set, ready, jet!
What Makes This Ad Great: This ad gives you a tantalizing glimpse of some unique living spaces. Most people have never considered living in a yurt, but after seeing these picturesque homes you might just be tempted. (Scroll through the comments if you don’t believe me.) Hidden in this simple ad is an unspoken message: you can find any sort of house imaginable on Zillow.
Product launch ads are a great candidate for the image or carousel ad template. Use it to tell a story about the making of a new product and highlight different aspects of it, either through high-quality, featured image or a series of images in your carousel. The copy for these ads should drive home the real-world value your new product or service provides. Make Facebook users as excited for the release as you are!
Real estate is a tough market, that’s why advertising your agency can give you a headache. But not anymore. With Instagram advertising, you can target local audiences and showcase your collection of properties in a professional way. Use one of our templates as a starting point to promote your properties on Instagram and keep an eye (or ear) on the phone.
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