Viewed by many as the the location based application with the most potential, Foursquare has over 55 million monthly active users worldwide and received 12 billion check ins in its first 9 years. Foursquare encourages users to check-in at locations in return for virtual badges and points. It works across various mobile devices, and businesses can offer their own rewards to customers that check into their location.
Commercials for the Super Bowl are famous for being can't-miss "events." With interactive mobile ads, all advertising can aspire to that same level of anticipation and engagement. Even in these early days of appvertising, some rules of thumb are already starting to surface. Here are a few tips to consider as you think about your strategy for the medium.
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Not only is the support for problem non existent & beyond generic but they don’t even try to personalize banning or solutions when they make a mistake & van the wrong person. Like they’ve banned me from paying for more ADs after I’ve already spent $200 I worked truly hard to get together as a single mother for my FB page that empowers women & is a support group that sometimes needs to use certain words like trauma or addiction simply to explain you can recover & spread hope. It needs to be case by case the trigger words. YET THERES PAGES ADVERTISING DEGRADING PHOTOS & CHILDREN IN NOTHING BUT UNDERWEAR CLAIMING ITS A KIDS LINGERIE LINE & THATS OKAY CAUSE ITS LABELED UNDER CLOTHING?! But I can’t provide a service helping women empower women & end bullying?!
This new app allows business to target potential customers based on their proximity to their location. These businesses can choose how they wish to reward customers that log their visits in the app, such as offers and promotions, events and treasure hunts- changing these as and when they wish. Business can list for free, but also have the opportunity to access features, such as virtual tours, digital brochures and social media links, if they subscribe to the premium version of the app.
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