Product launch ads are a great candidate for the image or carousel ad template. Use it to tell a story about the making of a new product and highlight different aspects of it, either through high-quality, featured image or a series of images in your carousel. The copy for these ads should drive home the real-world value your new product or service provides. Make Facebook users as excited for the release as you are!
With geo-targeting and custom audiences it’s never been easier to find Facebook users close to your city, town, or neighborhood. This is a great time to promote an event or location-specific offer, like a store opening or sale at the local store. Take the examples below, both highlight a local event that would only appeal to people a specific area. But in doing so, the ads show the audience that these companies not only have knowledge of their city or town, but are invested in being a part of it too.
Geo-targeting with Facebook ads is a great way to entice potential customers to visit your brick and mortar store. When you include a CTA labeled “Get Directions” and easily recognizable images of your store location makes it easier for people to find you! Just make sure you consider the timing of these ads. The following two food ads target dinner and late-night audiences, which are different people with different intent.
Phew! That’s a whole lot of information to digest. If you feel intimidated by the process, keep our tips open in a separate tab and walk through the process while referencing our article. Feel free to use it as a guide and you’ll be producing ads as full of impact as all the others we’ve shared above. Our last tip: Don’t forget to have fun infusing the magic of visual storytelling in your marketing strat!
Neil Flinchbaugh is a digital copywriter who works with some of the coolest companies in the world (like DigitalMarketer, ever heard of them?). Years ago he fell in love with direct-response and digital marketing thanks to their unique combination of creative thinking and critical analysis. Today he uses persuasive copy to help businesses sell more products, grow their audience, and command more credibility in their industry. Connect with him on LinkedIn, or learn more about his copywriting services.
What Makes This Ad Great: This video ad from Freshly grabs your attention with a question that many of us can identify with: “Too busy to eat healthy?” Then the ad effectively juxtaposes benefit-driven copy with quick videos showing you how easy it is to eat smart with Freshly. Finally, the ad gives a sneak-peek at all the meal options available and ends with an attractive promo: 6 meals for $6.50 each during your first week.

These ads will likely follow the lead ad or lead generation template, including a form where Facebook users can fill in their name and email address directly. Being able to enter this information directly on Facebook cuts down on the work required from potential subscribers to complete the process. Just make sure that the ad copy and images you use really sell the value of your newsletter, otherwise the ads won’t be nearly as effective.
Step 1     Define a clear goal and structure your concept according to it Step 2     Select the ad type fit for your concept Step 3     Build a visually compelling campaign in line with your brand identity Step 4     Set up your advertising account Step 5     Get to know the adverts section Step 6     Use compelling and relevant calls-to-action Step 7     Don’t forget hashtags
But no need to worry. You’ll never miss a client again! With our selection of business templates, you will get noticed on Instagram, win people’s trust and hopefully, seal some deals! Start with this template below, or click to browse through our collection of business templates for Instagram ads. Customize, design, save and download. Get the job done in just a few minutes.
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