With these photo-editing tools, there’s no limit to your creativity. How do you plan to use these editing apps to spice up and invigorate your social media campaigns? Have we missed any apps that are crucial to your marketing strategy? We’re committing to building a community of professionals and are very interested in learning about what makes you great. Contact UpCity and tell us about your favorite photo editing tools. We can’t wait to hear what you’re up to.
CutStory is a video editing app for Instagram stories. It makes it easy to chop a longer video up into the required length for Instagram Stories (15 seconds maximum per clip). This way, you can repurpose longer videos—from your brand’s YouTube library, for example—and create more robust content without having to continually stop and start the camera.

Mobile app ads help you get more people to install and engage with your app. This guide is for software developers who are setting up an app for app ads. It contains technical instructions on how to set up and help optimize delivery of your mobile app ads. If you aren't already familiar with app ads, you can start by reading the background information at Ads Help Center; App ads. Then come back here for implementation details.
We're still in the early days, but the results look extremely promising. For example, a recent Nielsen study (funded by Apple) showed that viewers of a Campbell's iAd featuring new products, recipes and coupons remembered the brand "Campbell's" five times more often than TV ad respondents. Out of 53 million impressions, 1% of users that saw the ad clicked through and spent an average of nearly one minute perusing it. That number may seem small, but this is one market to keep an eye on.

Video editors like Pinnacle Studio Ultimate offer 360 video editing that allow you to take your 360 footage to the next level. Simply add your 360 video to the timeline and trim or enhance the colors in your video as you would to a standard video. By right clicking on your footage in Pinnacle Studio you can access additional 360 controls, like adding 360 responsive titles, or converting fisheye to equirectangular formats.


The gorilla of discount voucher sites had 52.7 million active users at the start of 2017. As one of the world’s fastest growing companies, Groupon has spawned many copycats, but is staying ahead of the competition with its focus on creative copywriting. Businesses can advertise offers to potential customers based on location in return for group purchases. Commission fees can be high (40-60%) and in order for customers to use discounts, they will need to be sizeable, which means building loyalty and encouraging upsells will be important to make money long term.
With as many as 70% of travellers visiting TripAdvisor before making a booking, TripAdvisor Ads are a great way for leisure and tourism businesses to use location marketing to engage with potential customers. TripAdvisor Ads work by promoting your business in your target location in the form of exclusive sponsored placements with appear at the top of site’s search results.

Viewed by many as the the location based application with the most potential, Foursquare has over 55 million monthly active users worldwide and received 12 billion check ins in its first 9 years. Foursquare encourages users to check-in at locations in return for virtual badges and points. It works across various mobile devices, and businesses can offer their own rewards to customers that check into their location.
×