The second challenge AdColony tackles is the major differences between gaming apps and other premium apps. Ads are optimized much differently depending on which type of app you use. Naturally, there are entire ad networks driven only by one or the other, but the option is there if your company has more than one type of app they want to use with a single video advertising network. 

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ActionDirector is one of the most popular video editing apps on PC. It's also available on Android. It does the basics. You can import clips, edit them, and render the video. You can do things like add your own music, trim and cut video, add text, employ slow motion, and more. It's one of the few video editor apps that also supports 4K video. You'll have to check and see if your device supports it, though. The developers have a nifty tool linked in the Google Play Store to see if yours can. It also gets frequent updates.

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VideoShow Video Editor is one of the more popular video editing apps. It’s a simple video editor that lets you do the basic stuff like trim video, organize your clips, and add music. You’ll also find some additional features like the ability to add emoji and text to videos and a variety of video effects to make things a little more fun. It’s great for stuff like Facebook, Twitter, or Instagram, but it’s not powerful enough for bigger productions. You'll want to check out something else for that. The app is free to download and use with some additional stuff available as in-app purchases.

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Joining another company's affiliate program is one of the simplest ways to get started with internet advertising. While affiliate links aren't technically ads, they allow you to make money by promoting someone else's product. As an affiliate, you earn a commission each time someone you've referred makes a purchase. To encourage sales, you might post a banner on your site that links to the affiliate site or publish a newsletter article about their product.

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Magisto's AI Based video creation platform enables businesses to ramp-up video content for advertising at a fraction of the time and costs associated with traditional video creation. Magisto has over 100 Million users and created over 500M videos. It is ideal for small and medium businesses that are budget constrained and need to ramp up their video content.

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It just seems irresponsible for an app to play video if someone is on mobile data... like FAcebook's auto-play videos which thankfully you can set to only work on WiFi (or not at all)... it seems this model is quite common so it's a bit weird the central ad service(?) does't follow this. In many scenarios I wouldn't have good enough signal for video anyway... what happens then? – Mr. Boy Jul 28 '16 at 13:37

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The main argument against blocking ads on YouTube is that some content creators rely on ad revenues to support the creation of more content. When viewers block ads on YouTube, the creators don't get paid, which may result in less enjoyable content down the road. However, there is no law that says you absolutely have to sit through an unskippable three-minute pre-roll ad before every video you watch.

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Thanks to years of industry experience, Kazam! has developed a unique approach as well as custom processes to create videos that overperform on digital platforms. Kazam! delivers and A/B tests assets and content strategies that are adaptable to different targets, platforms and devices. The agency is a one stop shop that helps businesses at each step of their digital video strategy. Kazam! works with big companies (Johnson & Johnson, Société Générale, Reckitt Benckiser, Durex, Universal Music etc.) startups (Cityscoot, OPnGO, Sensee etc.) and small and medium businesses alike. We're there from the designing of a global digital strategy, to the creation of beautiful concepts and multiple assets that will help you reach your business goals.

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Plus, no matter what size your app’s audience is, PropellerAds makes revenue the top priority for the publishers who are showing the ads in their apps. Advertisers bid on the price they’re willing to spend to show their ads, and those ads get shown first. This works well for the ad displayers, as the most valuable ads get shown first and more often, leading to more income.

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