With over 500 million users, 50% of them regularly accessing the site via mobile, Facebook cannot be ignored. Facebook Places is similar to Foursquare but even more social, as users can share and earn rewards together. Anyone can set up a Facebook Places page for your business, but you will have to claim your Facebook Place, connecting it with your business Facebook Page to take control over it and promote it yourself.
A relative newcomer to the location marketing space, Waze Local offers users, in particular small businesses and local retailers, the opportunity to advertise to people based on current location as well as destination. After being bought by Google in 2013, Waze has a growing user base, making the app a highly effective channel for businesses to reach drivers on the go near their location.
Snapseed is another great basic photo editing app, but with features that make it slightly more geared towards the professional user. For example, with Snapseed, you can focus in on a certain point of the image and bring it to life with enhanced lighting and focusing features. This makes it perfect for marketers who depend on images to sell their products.
With a smart optimization algorithm, the app developer can gain more income while displaying the same amount of advertisement in the app. Epom Apps supports the variety of high-performing ad formats, eg. native ads, smart banners, rewarded videos and many more. With the experts’ advice on placement and ad formats to use, app developers can get up to 30% higher revenue compared to the average rates across the industry.
This new app allows business to target potential customers based on their proximity to their location. These businesses can choose how they wish to reward customers that log their visits in the app, such as offers and promotions, events and treasure hunts- changing these as and when they wish. Business can list for free, but also have the opportunity to access features, such as virtual tours, digital brochures and social media links, if they subscribe to the premium version of the app.