Specialized omnidirectional cameras and rigs have been developed for the purpose of filming 360-degree video, including rigs such as GoPro's Omni and Odyssey (which consist of multiple action cameras installed within a frame), and contained cameras like the HumanEyes Vuze and Nokia OZO, There have also been handheld dual-lens cameras such as the Ricoh Theta S, Samsung Gear 360, Garmin VIRB 360, and the Kogeto Dot 360—a panoramic camera lens accessory developed for the iPhone 4, 4S, and Samsung Galaxy Nexus.
Once your video is exported to a mobile device, to have your audience jump into the full experience, consider picking up a VR headset. Quality of the headset can range anywhere from purchasing a cardboard VR viewer for a few dollars to investing in a higher end model. You may want to even consider going the extra mile and picking up a headset that that includes an audio plugin to create that surreal virtual reality environment and take your viewer into the scene.
Commercials for the Super Bowl are famous for being can't-miss "events." With interactive mobile ads, all advertising can aspire to that same level of anticipation and engagement. Even in these early days of appvertising, some rules of thumb are already starting to surface. Here are a few tips to consider as you think about your strategy for the medium.