Commercials for the Super Bowl are famous for being can't-miss "events." With interactive mobile ads, all advertising can aspire to that same level of anticipation and engagement. Even in these early days of appvertising, some rules of thumb are already starting to surface. Here are a few tips to consider as you think about your strategy for the medium.
Epom Apps is a top-rated ad mediation platform for smart app monetization. Epom Apps has in-house experts, who help app developers generate revenue from their applications with the winning ad strategies. Epom Apps team handles the whole app monetization process - from the selection of best-performing demand sources to include in the custom SDK to everyday ad placement optimization.
The gorilla of discount voucher sites had 52.7 million active users at the start of 2017. As one of the world’s fastest growing companies, Groupon has spawned many copycats, but is staying ahead of the competition with its focus on creative copywriting. Businesses can advertise offers to potential customers based on location in return for group purchases. Commission fees can be high (40-60%) and in order for customers to use discounts, they will need to be sizeable, which means building loyalty and encouraging upsells will be important to make money long term.
If you are coming from the print world, you may need to rethink some of the things you learned in design school about "simple, clean" layouts. Interactive ads tend to be visually busier than print ads, but that doesn't diminish their impact. The ad should also feel just as native on the device as the app in which it was built. At the same time, you need to strike a balance between grabbing attention not going over the top.
Get access to a wide array of basic to advanced features that you can add to your app. We have a huge range of video tutorials to help you learn the basic app development skills and get started with your app. These tutorials will explain steps to design your app without coding. You can also use our learning platform – the frequently asked questions section; consider it a beginners course with training material, documentations, white papers and tons of information and resources. It also has a forum where you can get answers to your questions and improve your app development knowledge.
Shooting and sharing videos has never been so easy, with a wide selection of mobile apps available to capture, edit and distribute your footage. Some are squeezed-down smartphone versions of powerful, desktop, video-editing software, while others are inventive new tools for the Instagram generation of social sharers. There are specialist video-making apps for special effects, stop-motion and even virtual reality film-making, and novelty apps to raise a smile with face swapping or retro filters. Here are 20 of the best apps to try in 2016, whatever your level of expertise.
Already have your own desktop website, but want to give your customers an easy way to reach you on their mobile smartphones? Now it's easy by creating your own Appmakr mobile website, with instant publishing. Your new 'mdot' mobile site will work with every HTML5 compatible smartphone, like: Amazon Kindles, BlackBerry, Windows phones, Nokia, Tizen, you name it. Publish your app instantly, with no coding necessary. Creating your own mobile site has never been this easy.
Mobile app ads help you get more people to install and engage with your app. This guide is for software developers who are setting up an app for app ads. It contains technical instructions on how to set up and help optimize delivery of your mobile app ads. If you aren't already familiar with app ads, you can start by reading the background information at Ads Help Center; App ads. Then come back here for implementation details.

What are the best video apps for Android? It's not easy task to find the best video software. Here are top and most downloaded video applications of all time. Find the top video calling app for secure video chat. Best video editing apps are available to help you with making custom videos. Create funny videos for your kids or family video memories. It is up to your imagination.

With a smart optimization algorithm, the app developer can gain more income while displaying the same amount of advertisement in the app. Epom Apps supports the variety of high-performing ad formats, eg. native ads, smart banners, rewarded videos and many more. With the experts’ advice on placement and ad formats to use, app developers can get up to 30% higher revenue compared to the average rates across the industry.
Vouchercloud offers its 5 million monthly users discount vouchers and offers based on their location. One of Vouchercloud’s most useful features is that users have the ability to pre-download or print vouchers at home, meaning there is no need for an internet connection. Perhaps most suitable for larger retailers, businesses can list unlimited offers and locations for a small annual fee.
Of course, in adding complexity to your ads, keep in mind the technical limitations of the networks your users will be operating on. The world's most elegant graphic or snappy capability won't make much of an impression if it takes 45 seconds to download. Make sure that the time between clicking the banner and the first user interaction is less than five seconds. A good rule of thumb is to assume a download rate of about 100kB per second over cellular networks.
For example, ads for health & fitness apps often feature images of fit healthy people. For action games you’ll notice they often use custom images that show of the characters or amazing graphics. Finance apps tend to show people, money and use the colour green a lot. While educational apps tend to show the app running on a device and often people holding that device.
360-degree videos are typically viewed via personal computers, mobile devices such as smartphones, or dedicated head-mounted displays. Users can pan around the video by clicking and dragging. On smartphones, internal sensors such as the gyroscope can also be used to pan the video based on the orientation of the device. Taking advantage of this behavior, stereoscope-style enclosures for smartphones (such as Google Cardboard viewers and the Samsung Gear VR) can be used to view 360-degree videos in an immersive format similar to virtual reality. The phone display is viewed through lenses contained within the enclosure, as opposed to virtual reality headsets that contain their own dedicated displays.[13][14][15]
Of course, in adding complexity to your ads, keep in mind the technical limitations of the networks your users will be operating on. The world's most elegant graphic or snappy capability won't make much of an impression if it takes 45 seconds to download. Make sure that the time between clicking the banner and the first user interaction is less than five seconds. A good rule of thumb is to assume a download rate of about 100kB per second over cellular networks.
×