Geo-targeting with Facebook ads is a great way to entice potential customers to visit your brick and mortar store. When you include a CTA labeled “Get Directions” and easily recognizable images of your store location makes it easier for people to find you! Just make sure you consider the timing of these ads. The following two food ads target dinner and late-night audiences, which are different people with different intent.

The fashion industry is an expert when it comes to Instagram sponsored ads, that’s why you need to create something really spectacular if you want to be taken into consideration.  Start with an amazing picture of your items, then choose a template, play with the shapes, typography, colors and filters. Don’t forget to add your website and period of promotion.
Facebook’s ad rules dictate that an ad must contain more visuals than text. In fact, 80% of the ad should be an image or photo. So, let the right imagery speak for itself and use it to catch your audience’s attention. Canva hosts an amazing media library of over a million professional stock photos and illustrations to use on your design. Search using specific keywords or browse through various categories. There are plenty of free images in the library and premium ones only cost $1 for each one-time use.
Brand engagement is all about getting people emotionally invested in your company. When you forge these emotional relationships with your customers it’s much easier to move them down the marketing funnel towards an eventual sale. You can do this by finding a political or personal cause that’s important to your audience, or appealing to their likes and interests. Either way, make sure to use language that shows people exactly what’s at stake.
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