When you export your video from your camera, if you are using a 360 video device chances are it is already in one of the popular 360 monoscopic formats: equirectangular, spherical fisheye or dual fisheye. When you play it back on your computer's default video player (example Windows Media Player), your footage does not look right because this is not a 360 video player. Below is likely one of the views you are seeing when you open it in a standard video player: 

Trim down your hours or video into the highlights to share. See what this videographer does to takes you through their vacation by highlighting various moments for you to experience in 360. How? Combining multiple videos together with transitions and titles, trimming down their footage to show the highlights and let the user experience a taste of each scene.


For example, ads for health & fitness apps often feature images of fit healthy people. For action games you’ll notice they often use custom images that show of the characters or amazing graphics. Finance apps tend to show people, money and use the colour green a lot. While educational apps tend to show the app running on a device and often people holding that device.


When you export your video from your camera, if you are using a 360 video device chances are it is already in one of the popular 360 monoscopic formats: equirectangular, spherical fisheye or dual fisheye. When you play it back on your computer's default video player (example Windows Media Player), your footage does not look right because this is not a 360 video player. Below is likely one of the views you are seeing when you open it in a standard video player:
With 360 video you do not have to worry about not capturing the right angle - because it captures almost every angle. You do have to remember that everything around your camera will be in the video, the detail of every room, the camera operator, any equipment or cords. If you are holding it by hand - be prepared that your face will always be in the footage.
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Commercials for the Super Bowl are famous for being can't-miss "events." With interactive mobile ads, all advertising can aspire to that same level of anticipation and engagement. Even in these early days of appvertising, some rules of thumb are already starting to surface. Here are a few tips to consider as you think about your strategy for the medium.
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