In other words, if you’re aiming to get viewers to click over to your site in order to make a purchase, it would make sense to produce an ad featuring beautiful product photography. If, on the other hand, you were working towards building brand awareness, you might want to create an ad that motivates users to post your image. This means you have to know what your audience is like and what they would want associated with them as a representation of themselves. You could use an endorsement from an influencer or words and images that connect on an emotional level. Maybe add a hashtag or ask them to tag friends when sharing to compound its effectiveness.


…interact with your brand. When you use engaging headlines that create a little bit of mystery and intrigue those ads make it easier for people to click through as well. You’re appealing to their sense of adventure and making them interested in learning more. Ad copy that makes an a strong or contradictory argument can help make this pique your audience’s interest as well. Use dramatic images to seal the deal and your audience can’t help but be curious.
If you’re going to make Instagram videos, you should establish your brand as a presence on the app itself. This means having an active page with regular posts that generate traffic and conversation. Depending on your type of business, you can now have an online store within the Instagram app itself, making it easy to link to from your Instagram videos.

While carousel and collection ads are the obvious choice for these kinds of situations, a dynamic product ad or Instant Experience ad can also work well. Regardless, when featuring a set of products, make sure that each one is visually distinct from the other and includes its own headline and CTA (which should be specific to the individual product).
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