This post was submitted by Andrew Hubbard, founder of App Publishers Paradise – a resource for mobile app user acquisition and marketing. Andrew helps app developers create highly successful Facebook advertising campaigns for their mobile apps. An Australian, he enjoys wrestling crocodiles, boxing kangaroos and racing emu’s. You can also reach him on Twitter @A_Hubbard
App development has come a long way over the years. A decade ago, making an app for a smartphone was a challenge that required hefty amounts of knowledge in both Java and XML. The evolution of apps OS and the technology surrounding it has made development of an app significantly easier. The greatest innovation in this field was the introduction of app-building frameworks. App [...]
What does it mean to have a great app idea for an app developer? They are raring to go get their app built as soon as possible. Many beginners and experienced app developers also use Appy Pie's app maker, simply because it’s not only easy to use and fast but a powerful app builder platform as well. With Appy Pie's app maker, you don’t need to buy any course or learn coding. Even if you have never written a single line of code in your life and need to build an app for your small business, you can design an app the way you want with Appy Pie’s app builder. Make a mobile app now!
In March 2015, YouTube launched support for publishing and viewing 360-degree videos, with playback on its website and its Android mobile apps. Parent company Google also announced that it would collaborate with camera manufacturers to make it easier for creators to upload 360-degree content recorded with their products to YouTube.[13] However, in 2017, Google and YouTube began to promote an alternative stereoscopic video format known as VR180, which is limited to a 180-degree field of view, but is promoted as being more accessible to produce than 360-degree video, and allowing more depth to be maintained by not subjecting the video to equirectangular projection [8][16]
When you export your video from your camera, if you are using a 360 video device chances are it is already in one of the popular 360 monoscopic formats: equirectangular, spherical fisheye or dual fisheye. When you play it back on your computer's default video player (example Windows Media Player), your footage does not look right because this is not a 360 video player. Below is likely one of the views you are seeing when you open it in a standard video player:
Specialized omnidirectional cameras and rigs have been developed for the purpose of filming 360-degree video, including rigs such as GoPro's Omni and Odyssey (which consist of multiple action cameras installed within a frame), and contained cameras like the HumanEyes Vuze[10] and Nokia OZO, There have also been handheld dual-lens cameras such as the Ricoh Theta S, Samsung Gear 360, Garmin VIRB 360, and the Kogeto Dot 360—a panoramic camera lens accessory developed for the iPhone 4, 4S, and Samsung Galaxy Nexus.[11][12][3]
Not only is the support for problem non existent & beyond generic but they don’t even try to personalize banning or solutions when they make a mistake & van the wrong person. Like they’ve banned me from paying for more ADs after I’ve already spent $200 I worked truly hard to get together as a single mother for my FB page that empowers women & is a support group that sometimes needs to use certain words like trauma or addiction simply to explain you can recover & spread hope. It needs to be case by case the trigger words. YET THERES PAGES ADVERTISING DEGRADING PHOTOS & CHILDREN IN NOTHING BUT UNDERWEAR CLAIMING ITS A KIDS LINGERIE LINE & THATS OKAY CAUSE ITS LABELED UNDER CLOTHING?! But I can’t provide a service helping women empower women & end bullying?! 

For example, ads for health & fitness apps often feature images of fit healthy people. For action games you’ll notice they often use custom images that show of the characters or amazing graphics. Finance apps tend to show people, money and use the colour green a lot. While educational apps tend to show the app running on a device and often people holding that device.
360-degree video is typically formatted in an equirectangular projection[8] and is either monoscopic, with one image directed to both eyes, or stereoscopic, viewed as two distinct images directed individually to each eye for a 3D effect.[6] Due to this projection and stitching, equirectangular video exhibits a lower quality in the middle of the image than at the top and bottom.[8] Spherical videos are frequently in curvilinear perspective with a fisheye effect. The heavy barrel distortion often requires rectilinear correction before applications in detection, tracking or navigation.[9] 

We're still in the early days, but the results look extremely promising. For example, a recent Nielsen study (funded by Apple) showed that viewers of a Campbell's iAd featuring new products, recipes and coupons remembered the brand "Campbell's" five times more often than TV ad respondents. Out of 53 million impressions, 1% of users that saw the ad clicked through and spent an average of nearly one minute perusing it. That number may seem small, but this is one market to keep an eye on.
A relative newcomer to the location marketing space, Waze Local offers users, in particular small businesses and local retailers, the opportunity to advertise to people based on current location as well as destination. After being bought by Google in 2013, Waze has a growing user base, making the app a highly effective channel for businesses to reach drivers on the go near their location.
Android is everywhere! In fact, over 80% of all smartphones in the world are controlled by that little green robot. Create your own Android app to run on all of them with Appmakr's Android app maker. You can develop Android apps, without hiring an Android developer or building your own coding skills. Easily add photos, videos, social feeds, maps and more. You can even publish it directly to the Google Play Market and make it available to all of your new fans around the world. Start building your Android App Now (it only takes 20 minutes)!

I normally don’t even feel strongly about apps. But man, oh man. These reviews are pretty unfair! This is a great app for anyone who’s comfortable with basic decent graphic design, knows how to create an audience, and read metrics to improve the performance of their advertising. I’ve worked as both a part time social media manager for a nonprofit organization on a university campus, with upwards of 1.8k likes on the page being added to my tenure with the effective use of the ads and the Ads Manager. I’m now a supervisor at an authorized dealer of prepaid wireless service, and I use the app to run the promotions for a store in the Inland Empire region in California. Using the audience parameters, I’ve been able to increase our sales with very limited and strategic use of location-based advertising. It’s a good app. Keep it up!
When you export your video from your camera, if you are using a 360 video device chances are it is already in one of the popular 360 monoscopic formats: equirectangular, spherical fisheye or dual fisheye. When you play it back on your computer's default video player (example Windows Media Player), your footage does not look right because this is not a 360 video player. Below is likely one of the views you are seeing when you open it in a standard video player:
A great video isn’t just about images. Without clear audio you lose much of the emotional impact. Music can make a big difference in immersing your audience into your experience. Often time camera pick up white noise such as wind, which can take away from the playback experience. Why not add a soundtrack to your video to set the mood you want share. Be sure to pick a soundtrack to compliment the action on screen.
Not only is the support for problem non existent & beyond generic but they don’t even try to personalize banning or solutions when they make a mistake & van the wrong person. Like they’ve banned me from paying for more ADs after I’ve already spent $200 I worked truly hard to get together as a single mother for my FB page that empowers women & is a support group that sometimes needs to use certain words like trauma or addiction simply to explain you can recover & spread hope. It needs to be case by case the trigger words. YET THERES PAGES ADVERTISING DEGRADING PHOTOS & CHILDREN IN NOTHING BUT UNDERWEAR CLAIMING ITS A KIDS LINGERIE LINE & THATS OKAY CAUSE ITS LABELED UNDER CLOTHING?! But I can’t provide a service helping women empower women & end bullying?!
With a smart optimization algorithm, the app developer can gain more income while displaying the same amount of advertisement in the app. Epom Apps supports the variety of high-performing ad formats, eg. native ads, smart banners, rewarded videos and many more. With the experts’ advice on placement and ad formats to use, app developers can get up to 30% higher revenue compared to the average rates across the industry.
As 360 video grows in popularity we see platforms jumping on board to support this immersive experience. Facebook, Vimeo and YouTube all support 360 video playback, users can play the video and move around the scene. IF they are on a mobile device the user can move phone to look around, or if on a computer, they can use their mouse or arrows to navigate.
When you export your video from your camera, if you are using a 360 video device chances are it is already in one of the popular 360 monoscopic formats: equirectangular, spherical fisheye or dual fisheye. When you play it back on your computer's default video player (example Windows Media Player), your footage does not look right because this is not a 360 video player. Below is likely one of the views you are seeing when you open it in a standard video player:
This new app allows business to target potential customers based on their proximity to their location. These businesses can choose how they wish to reward customers that log their visits in the app, such as offers and promotions, events and treasure hunts- changing these as and when they wish. Business can list for free, but also have the opportunity to access features, such as virtual tours, digital brochures and social media links, if they subscribe to the premium version of the app.
×