In this day and age, a business that doesn't use video marketing is like a teenager without a smartphone: very rare. Rapid shifts in modern technology have caused the marketing landscape to evolve with it. Many people seek dynamic, engaging forms of content. Most of us have watched at least one video (likely more) at some point today. If you're on the internet, especially a social media site, v [...]
Your earnings from video ads will depend on the pricing of the specific video ads you display. Video ads can be either cost-per-click or cost-per-thousand-impressions. When paid on a CPC basis, you'll receive earnings for each valid clickthrough on ad -- that is, a click on the display URL or playing video that directs a user to the advertisers' website. When paid on a CPM basis, you'll be paid for impressions of the opening image, rather than plays of the video.

A recent example of effective appvertising is the TRON: Legacy interactive ad for the iPad. The ad runs in an inviting banner within an iPad app. Once you click on the ad, you're able to control the interaction and choose what to do next. Explore the characters? See behind-the-scenes footage? Hear Daft Punk talk about composing the soundtrack? It's all there. You can also check out local show times, download screen savers and even e-mail friends, all without leaving the ad.
Of course, in adding complexity to your ads, keep in mind the technical limitations of the networks your users will be operating on. The world's most elegant graphic or snappy capability won't make much of an impression if it takes 45 seconds to download. Make sure that the time between clicking the banner and the first user interaction is less than five seconds. A good rule of thumb is to assume a download rate of about 100kB per second over cellular networks.
A mobile yellow pages with reviews and offers for everything from restaurants to shopping to hairdressers and so much more. With an average of 29 million monthly app users, Yelp allows businesses to list for free on the site, targeting users with offers and rewards. Yelp also provides businesses owners with the opportunity to engage with their customers both privately and publicly within the app, helping to establish a more personal experience for customers.
Turn your 360 footage from your camera, into 360 video to be proud of! Correct color, add transitions and trim video and more! To get started - let's check out this great 360 video of one of the 7 wonders of the world - the Grand Canyon. Move around freely and enjoy your surroundings - experience what the video maker is seeing in the moment - that’s the beauty of 360 - it’s like you’re there in the moment with them!

Video editing software like Pinnacle Studio Ultimate make it easy to edit your 360 videos in an editing environment you may already be familiar with. Your camera does the work to capture the footage from every possible angle, but in a video editing software, you can refine your footage to tell the story you want to show. Add your footage to the timeline and edit! There are a few additional controls specific for 360 editing but if you are just looking to trim or enhance color, the timeline is all you need!

With a smart optimization algorithm, the app developer can gain more income while displaying the same amount of advertisement in the app. Epom Apps supports the variety of high-performing ad formats, eg. native ads, smart banners, rewarded videos and many more. With the experts’ advice on placement and ad formats to use, app developers can get up to 30% higher revenue compared to the average rates across the industry.
A recent example of effective appvertising is the TRON: Legacy interactive ad for the iPad. The ad runs in an inviting banner within an iPad app. Once you click on the ad, you're able to control the interaction and choose what to do next. Explore the characters? See behind-the-scenes footage? Hear Daft Punk talk about composing the soundtrack? It's all there. You can also check out local show times, download screen savers and even e-mail friends, all without leaving the ad.
Named the most engaging shopping rewards app in 2017, Shopkick allows users to earn Kicks just for visiting a shop and gives them the opportunity to earn extra Kicks for performing tasks, such as scanning certain products in the app. Users can then redeem these Kicks for iTunes vouchers, restaurant vouchers, movie tickets and lots more- including charity donations.

If you’ve got a fitness app, you might have segmented your potential audience into 2 groups. Men who want to get huge lifting weights, and men who want to get ready for a marathon. As you can imagine, they have completely different goals, and their interests and behaviour will reflect that. You need to take this into consideration when you create your images.
With these photo-editing tools, there’s no limit to your creativity. How do you plan to use these editing apps to spice up and invigorate your social media campaigns? Have we missed any apps that are crucial to your marketing strategy? We’re committing to building a community of professionals and are very interested in learning about what makes you great. Contact UpCity and tell us about your favorite photo editing tools. We can’t wait to hear what you’re up to.

Android is everywhere! In fact, over 80% of all smartphones in the world are controlled by that little green robot. Create your own Android app to run on all of them with Appmakr's Android app maker. You can develop Android apps, without hiring an Android developer or building your own coding skills. Easily add photos, videos, social feeds, maps and more. You can even publish it directly to the Google Play Market and make it available to all of your new fans around the world. Start building your Android App Now (it only takes 20 minutes)!


A relative newcomer to the location marketing space, Waze Local offers users, in particular small businesses and local retailers, the opportunity to advertise to people based on current location as well as destination. After being bought by Google in 2013, Waze has a growing user base, making the app a highly effective channel for businesses to reach drivers on the go near their location.
As 360 video grows in popularity we see platforms jumping on board to support this immersive experience. Facebook, Vimeo and YouTube all support 360 video playback, users can play the video and move around the scene. IF they are on a mobile device the user can move phone to look around, or if on a computer, they can use their mouse or arrows to navigate.
Mobile introduces some powerful new insight possibilities for optimizing your campaigns. You will be able to capture taps, gestures, swipes, pinches and zooms, letting you know exactly how users are engaging with your ads. You can also track when users exit. If there are high numbers of exits on a particular section, make changes and re-deploy your ad, watching closely for changes. The other thing to monitor is how fast users arrive at the call-to-action. Sometimes removing elements will help users find the call-to-action faster. 

SmartyAds is a programmatic advertising company that develops own cutting-edge, innovative programmatic solutions for maximizing the revenue of advertisers, app developers and publishers. SmartyAds was among the first ones in the row who implemented secure Blockchain-based ad platform. The company built versatile decisions for marketers who work with mobile app video ads - rewarded & playable advertising formats for robust app and game monetization.  
If your camera exports a spherical fisheye or dual fisheye footage, some editing softwares require you to convert your footage into equirectangular format before you can edit them. Others, like Pinnacle Studio will work with these and convert them into equirectangular format for editing. If you have a device that captures your footage by stitching multiple cameras together (ex. a device that holds 6 GoPros to capture all 360 degrees), you will still be required to use stitching software to create a 360 file, video editing and stitching software are two very different things.
We're still in the early days, but the results look extremely promising. For example, a recent Nielsen study (funded by Apple) showed that viewers of a Campbell's iAd featuring new products, recipes and coupons remembered the brand "Campbell's" five times more often than TV ad respondents. Out of 53 million impressions, 1% of users that saw the ad clicked through and spent an average of nearly one minute perusing it. That number may seem small, but this is one market to keep an eye on.
What are the best video apps for Android? It's not easy task to find the best video software. Here are top and most downloaded video applications of all time. Find the top video calling app for secure video chat. Best video editing apps are available to help you with making custom videos. Create funny videos for your kids or family video memories. It is up to your imagination.
Facebook (parent company of VR headset maker Oculus VR) followed suit by adding 360-degree video support in September 2015, and subsequently unveiled reference designs for its own 360-degree camera systems known as Facebook Surround 360.[2] Facebook announced in March 2017 that more than 1 million 360-degree videos had been uploaded to Facebook to date.[17] Vimeo also launched 360-degree video support in March 2017.[18]

Turn your 360 footage from your camera, into 360 video to be proud of! Correct color, add transitions and trim video and more! To get started - let's check out this great 360 video of one of the 7 wonders of the world - the Grand Canyon. Move around freely and enjoy your surroundings - experience what the video maker is seeing in the moment - that’s the beauty of 360 - it’s like you’re there in the moment with them!
App development has come a long way over the years. A decade ago, making an app for a smartphone was a challenge that required hefty amounts of knowledge in both Java and XML. The evolution of apps OS and the technology surrounding it has made development of an app significantly easier. The greatest innovation in this field was the introduction of app-building frameworks. App [...]
Video editing software like Pinnacle Studio Ultimate make it easy to edit your 360 videos in an editing environment you may already be familiar with. Your camera does the work to capture the footage from every possible angle, but in a video editing software, you can refine your footage to tell the story you want to show. Add your footage to the timeline and edit! There are a few additional controls specific for 360 editing but if you are just looking to trim or enhance color, the timeline is all you need!
Commercials for the Super Bowl are famous for being can't-miss "events." With interactive mobile ads, all advertising can aspire to that same level of anticipation and engagement. Even in these early days of appvertising, some rules of thumb are already starting to surface. Here are a few tips to consider as you think about your strategy for the medium.
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