Instagram has been through some essential changes and improvements lately and it now offers a multitude of possibilities and formats to upload pictures and video content, create, showcase and show off for ordinary people, designers, and brands. It has become one of the online marketers’ favorite advertising destinations to reach their audiences. In November last year, Instagram  announced on their blog that their business community has reached 25 million businesses.
These ads will likely follow the lead ad or lead generation template, including a form where Facebook users can fill in their name and email address directly. Being able to enter this information directly on Facebook cuts down on the work required from potential subscribers to complete the process. Just make sure that the ad copy and images you use really sell the value of your newsletter, otherwise the ads won’t be nearly as effective.

These low-cost ad templates tend to be more conversion-focused, featuring buttons and designs that encourage visitors to click. Many of these are also designed by individual graphic designers, so they are less likely to be commonly used as a Facebook ad template, making your ad more unique. The majority of low-cost templates are part of a template bundle that gives you anywhere from 10 to 50 templates for as little as $6 per bundle.
What Makes This Ad Great: Speaking of bright background colors that pop—could anything stand out more than this big yellow ad? Eczema Honey follows a 2-step strategy here: first, grab your attention with a bold color. Second, build credibility by shuffling through 5-star reviews from satisfied customers. The result is a simple ad that’s surprisingly effective. 

What Makes This Ad Great: This simple video ad from Stitch Fix catches your eye with fast-moving images displaying great-looking outfits for different situations: day at the office, weekend getaway, watching the game, and more. Then it lists 3 big benefits that set it apart from competitors: no subscriptions, free shipping & returns, and an extra discount if your purchase all the items in your delivery.
Instagram has been through some essential changes and improvements lately and it now offers a multitude of possibilities and formats to upload pictures and video content, create, showcase and show off for ordinary people, designers, and brands. It has become one of the online marketers’ favorite advertising destinations to reach their audiences. In November last year, Instagram  announced on their blog that their business community has reached 25 million businesses. 

In other words, if you’re aiming to get viewers to click over to your site in order to make a purchase, it would make sense to produce an ad featuring beautiful product photography. If, on the other hand, you were working towards building brand awareness, you might want to create an ad that motivates users to post your image. This means you have to know what your audience is like and what they would want associated with them as a representation of themselves. You could use an endorsement from an influencer or words and images that connect on an emotional level. Maybe add a hashtag or ask them to tag friends when sharing to compound its effectiveness.
What Makes This Ad Great: Speaking of bright background colors that pop—could anything stand out more than this big yellow ad? Eczema Honey follows a 2-step strategy here: first, grab your attention with a bold color. Second, build credibility by shuffling through 5-star reviews from satisfied customers. The result is a simple ad that’s surprisingly effective.
These ads will likely follow the lead ad or lead generation template, including a form where Facebook users can fill in their name and email address directly. Being able to enter this information directly on Facebook cuts down on the work required from potential subscribers to complete the process. Just make sure that the ad copy and images you use really sell the value of your newsletter, otherwise the ads won’t be nearly as effective.
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