So you’re asking yourself ‘why would you want to convert my 360 video to standard video.’ There are always instances where you want the viewers to look to the left and not miss the important parts or where a 360 video is feasible, or not how to best showcase your video. As a standard video, you are able to be the director and take your viewer along the visual journey you wanted them to see.
Commercials for the Super Bowl are famous for being can't-miss "events." With interactive mobile ads, all advertising can aspire to that same level of anticipation and engagement. Even in these early days of appvertising, some rules of thumb are already starting to surface. Here are a few tips to consider as you think about your strategy for the medium.
One of the most effective location based marketing channels is Google Ads, which continues to become more and more refined in terms of targeting, delivery and functionality. Location based marketing on Google Ads enables you to target users searching Google in specific locations. When combined with device bidding, you can effectively target mobile users, on the move, in the precise geographical location of your business, helping to convert online searches into real-life footfall.
App development has come a long way over the years. A decade ago, making an app for a smartphone was a challenge that required hefty amounts of knowledge in both Java and XML. The evolution of apps OS and the technology surrounding it has made development of an app significantly easier. The greatest innovation in this field was the introduction of app-building frameworks. App [...]
According to a 2017 survey by the GSMA, 5 billion people now have a mobile device, with 90% of the world living in an area with mobile access. In fact, Mobile Internet usage has grown at such a rate that it has overtaken internet access via desktop by nearly 12% in the US. Even in many developing countries, there is an increasing trend for web access by mobile only.

Android is everywhere! In fact, over 80% of all smartphones in the world are controlled by that little green robot. Create your own Android app to run on all of them with Appmakr's Android app maker. You can develop Android apps, without hiring an Android developer or building your own coding skills. Easily add photos, videos, social feeds, maps and more. You can even publish it directly to the Google Play Market and make it available to all of your new fans around the world. Start building your Android App Now (it only takes 20 minutes)!


A mobile yellow pages with reviews and offers for everything from restaurants to shopping to hairdressers and so much more. With an average of 29 million monthly app users, Yelp allows businesses to list for free on the site, targeting users with offers and rewards. Yelp also provides businesses owners with the opportunity to engage with their customers both privately and publicly within the app, helping to establish a more personal experience for customers.
This new app allows business to target potential customers based on their proximity to their location. These businesses can choose how they wish to reward customers that log their visits in the app, such as offers and promotions, events and treasure hunts- changing these as and when they wish. Business can list for free, but also have the opportunity to access features, such as virtual tours, digital brochures and social media links, if they subscribe to the premium version of the app.
Have you grown tired of photo editing filters that dull the color in everyone of your images. Soft, muted pics have a place, but audiences are started to feel bombarded with those types of filtered images and are looking for something new, a little sassy and a whole lot more colorful. Color Story is an app that will put the color pop back into your images, making them more engaging and eye popping than ever.
Your earnings from video ads will depend on the pricing of the specific video ads you display. Video ads can be either cost-per-click or cost-per-thousand-impressions. When paid on a CPC basis, you'll receive earnings for each valid clickthrough on ad -- that is, a click on the display URL or playing video that directs a user to the advertisers' website. When paid on a CPM basis, you'll be paid for impressions of the opening image, rather than plays of the video.
A relative newcomer to the location marketing space, Waze Local offers users, in particular small businesses and local retailers, the opportunity to advertise to people based on current location as well as destination. After being bought by Google in 2013, Waze has a growing user base, making the app a highly effective channel for businesses to reach drivers on the go near their location.
A mobile yellow pages with reviews and offers for everything from restaurants to shopping to hairdressers and so much more. With an average of 29 million monthly app users, Yelp allows businesses to list for free on the site, targeting users with offers and rewards. Yelp also provides businesses owners with the opportunity to engage with their customers both privately and publicly within the app, helping to establish a more personal experience for customers.
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