But before your customers can spread brand awareness through UGC, you have to make sure they’re aware of your UGC campaign so they can participate. Contributors to UGC campaigns are visually-driven, so a video is a great way to spread the word about your UGC campaign. Seeing a well-designed video that clearly shows which hashtag they should use will drive users to participate in your campaign.

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And that's just barely scratching the surface. From workflow management, to content publishing, to built-in analytics and beyond, if it's marketing, you can manage it with CoSchedule. If you'd rather watch than read, check out this video for a glimpse into how you can manage your marketing process in CoSchedule, from planning to execution to measurement and beyond:

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