Still, the challenge to produce photos that are worthy of viral level social engagement is a very real struggle, especially if you’re coming at it with limited photo editing experience. Lucky for you, there’s some amazing photo editing apps that take the guesswork out of artwork and make it possible for your brand to share professional quality images with minimal effort on your part.
If your business hasn’t claimed its listing on Google My Business yet you are already missing opportunities as users can rate and share their favourite businesses. You have the option to add additional information to your listing, including photos and video, elements that will encourage potential customers to visit your business. Google uses Google My Business listings in local search results above standard results, providing you have claimed and verified your business.
With as many as 70% of travellers visiting TripAdvisor before making a booking, TripAdvisor Ads are a great way for leisure and tourism businesses to use location marketing to engage with potential customers. TripAdvisor Ads work by promoting your business in your target location in the form of exclusive sponsored placements with appear at the top of site’s search results.
Vouchercloud offers its 5 million monthly users discount vouchers and offers based on their location. One of Vouchercloud’s most useful features is that users have the ability to pre-download or print vouchers at home, meaning there is no need for an internet connection. Perhaps most suitable for larger retailers, businesses can list unlimited offers and locations for a small annual fee.
Mobile introduces some powerful new insight possibilities for optimizing your campaigns. You will be able to capture taps, gestures, swipes, pinches and zooms, letting you know exactly how users are engaging with your ads. You can also track when users exit. If there are high numbers of exits on a particular section, make changes and re-deploy your ad, watching closely for changes. The other thing to monitor is how fast users arrive at the call-to-action. Sometimes removing elements will help users find the call-to-action faster.
Commercials for the Super Bowl are famous for being can't-miss "events." With interactive mobile ads, all advertising can aspire to that same level of anticipation and engagement. Even in these early days of appvertising, some rules of thumb are already starting to surface. Here are a few tips to consider as you think about your strategy for the medium.
Have you ever taken the perfect once in a lifetime shot, only to realize that something about the angle or perspective was a little off? It’s the smallest details like this that make the difference between a winning image and one that hits the trash can. SKRWT comes along to save your otherwise perfect images by allowing you to adjust the angle, centering and perspective.
Snapseed is another great basic photo editing app, but with features that make it slightly more geared towards the professional user. For example, with Snapseed, you can focus in on a certain point of the image and bring it to life with enhanced lighting and focusing features. This makes it perfect for marketers who depend on images to sell their products.