If you’re in the traveling business you probably know by now that people want to be lured with pictures of new places. They want to daydream about faraway places where they can sunbathe, go hiking or eat. So all you have to do is find a great picture of your destination, add a spectacular typography preset, your logo and a call to action. Set, ready, jet!
Just think about it, many customers will shop different stores so they can find more product variety. Others might just want to buy something and be done with it. When you understand how different audiences interact with your ads you can create product images that speak to their specific needs. It’s important that everyone who visits your website comes away with a comprehensive understanding of the value your products can offer them.
Disclaimer: Reviews on FitSmallBusiness.com are the product of independent research by our writers, researchers, and editorial team. User reviews and comments are contributions from independent users not affiliated with FitSmallBusiness.com's editorial team. Banks, issuers, credit card companies, and other product & service providers are not responsible for any content posted on FitSmallBusiness.com. As such, they do not endorse or guarantee any posted comments or reviews. Like Ask a Question
The fashion industry is an expert when it comes to Instagram sponsored ads, that’s why you need to create something really spectacular if you want to be taken into consideration.  Start with an amazing picture of your items, then choose a template, play with the shapes, typography, colors and filters. Don’t forget to add your website and period of promotion.
Real estate is a tough market, that’s why advertising your agency can give you a headache. But not anymore. With Instagram advertising, you can target local audiences and showcase your collection of properties in a professional way. Use one of our templates as a starting point to promote your properties on Instagram and keep an eye (or ear) on the phone. 

These low-cost ad templates tend to be more conversion-focused, featuring buttons and designs that encourage visitors to click. Many of these are also designed by individual graphic designers, so they are less likely to be commonly used as a Facebook ad template, making your ad more unique. The majority of low-cost templates are part of a template bundle that gives you anywhere from 10 to 50 templates for as little as $6 per bundle.

What Makes This Ad Great: This simple video ad from Stitch Fix catches your eye with fast-moving images displaying great-looking outfits for different situations: day at the office, weekend getaway, watching the game, and more. Then it lists 3 big benefits that set it apart from competitors: no subscriptions, free shipping & returns, and an extra discount if your purchase all the items in your delivery.
With Facebook’s 20% text rule, it’s important that you make the most of our available space. This where a compelling call to action text comes in, letting people know what’s in it for them or what they need to do. Use Canva’s text tools to overlay your text over your image and create amazing typography. Try using one of the pre-set textholders and drag and drop them anywhere on your design or create your own typography by choosing and pairing over a hundred fonts in Canva.
If you’re looking for a quick way to design Facebook ads for your business, hire a professional to build it for you. Hibu, one of a select few official Facebook Marketing Partners, is a social media management company that will not only create Facebook ads on your behalf, they can also implement and manage your Facebook ad campaign. Optimizing your ROI with Hibu frees up valuable time you could spend running your business. Click here to reach a representative.
Driving attendance for an event is much easier when you use Facebook ads to increase awareness of it. These ads pique your target audience’s interest by featuring social proof from people who have attended in the past. They can instill a little FOMO by describing how your event setting is unique and make it easy for people to decide at a glance if they are “Interested” in your event by centering the details of time and place.
Disclaimer: Reviews on FitSmallBusiness.com are the product of independent research by our writers, researchers, and editorial team. User reviews and comments are contributions from independent users not affiliated with FitSmallBusiness.com's editorial team. Banks, issuers, credit card companies, and other product & service providers are not responsible for any content posted on FitSmallBusiness.com. As such, they do not endorse or guarantee any posted comments or reviews. Like Ask a Question
Just think about it, many customers will shop different stores so they can find more product variety. Others might just want to buy something and be done with it. When you understand how different audiences interact with your ads you can create product images that speak to their specific needs. It’s important that everyone who visits your website comes away with a comprehensive understanding of the value your products can offer them.
We all know the pain of waiting hours on hold for customer service. That’s why nothing is more impressive than personalized, immediate support. Chatbots give you a way to provide this kind of experience directly through Facebook Messenger. Use ads to promote your awesome new chatbot and let people know that you’re ready at a moment’s notice to help them resolve their issue.
These ads will likely follow the lead ad or lead generation template, including a form where Facebook users can fill in their name and email address directly. Being able to enter this information directly on Facebook cuts down on the work required from potential subscribers to complete the process. Just make sure that the ad copy and images you use really sell the value of your newsletter, otherwise the ads won’t be nearly as effective.
Everyone loves something free, but they can also be skeptical of the offer if it’s not clear what they’re getting into. That’s why it’s important that anyone who views your ad immediately understands exactly the kind of value they’ll receive from a free trial or free gift. The power of free can also help you build trust with people and make them feel more comfortable signing up.
Phew! That’s a whole lot of information to digest. If you feel intimidated by the process, keep our tips open in a separate tab and walk through the process while referencing our article. Feel free to use it as a guide and you’ll be producing ads as full of impact as all the others we’ve shared above. Our last tip: Don’t forget to have fun infusing the magic of visual storytelling in your marketing strat!
What Makes This Ad Great: Speaking of bright background colors that pop—could anything stand out more than this big yellow ad? Eczema Honey follows a 2-step strategy here: first, grab your attention with a bold color. Second, build credibility by shuffling through 5-star reviews from satisfied customers. The result is a simple ad that’s surprisingly effective.

…interact with your brand. When you use engaging headlines that create a little bit of mystery and intrigue those ads make it easier for people to click through as well. You’re appealing to their sense of adventure and making them interested in learning more. Ad copy that makes an a strong or contradictory argument can help make this pique your audience’s interest as well. Use dramatic images to seal the deal and your audience can’t help but be curious.
Being a fitness guru with hundreds of thousands of followers can be a tough position when you want to advertise your workshops and boot camps on Instagram. But Bannersnack takes the burden off your shoulders with a batch of gorgeous ready-made templates suited for a wide range of sports. From pilates to Tae Bo, you can find just about anything. Or you can upload your picture in the gym and add one of our preset styled typography to create a jaw-dropping ad!

Driving attendance for an event is much easier when you use Facebook ads to increase awareness of it. These ads pique your target audience’s interest by featuring social proof from people who have attended in the past. They can instill a little FOMO by describing how your event setting is unique and make it easy for people to decide at a glance if they are “Interested” in your event by centering the details of time and place.
Step 1     Define a clear goal and structure your concept according to it Step 2     Select the ad type fit for your concept Step 3     Build a visually compelling campaign in line with your brand identity Step 4     Set up your advertising account Step 5     Get to know the adverts section Step 6     Use compelling and relevant calls-to-action Step 7     Don’t forget hashtags
What Makes This Ad Great: This ad gives you a tantalizing glimpse of some unique living spaces. Most people have never considered living in a yurt, but after seeing these picturesque homes you might just be tempted. (Scroll through the comments if you don’t believe me.) Hidden in this simple ad is an unspoken message: you can find any sort of house imaginable on Zillow.

Brand engagement is all about getting people emotionally invested in your company. When you forge these emotional relationships with your customers it’s much easier to move them down the marketing funnel towards an eventual sale. You can do this by finding a political or personal cause that’s important to your audience, or appealing to their likes and interests. Either way, make sure to use language that shows people exactly what’s at stake.


Online shopping is a distinctly different experience than shopping in a physical store. Instead of flipping through racks you’re scrolling through pages, instead of meandering the aisles for groceries you’re adding individual items to your cart. Carousel and Collection ads help you replicate the feeling of shopping in a physical store by giving your audience a way to see multiple products in a single ad.
Are you working with a social media team for your ad campaigns? Give them editing access to your design so you can collaborate on your ads. It’s as simple as clicking the “Share” button, ticking the box to allow others to edit your design, then sending them the generated link. Collaborators can access your design anytime, from any computer, iPhone or iPad device.
What Makes This Ad Great: This simple video ad from Stitch Fix catches your eye with fast-moving images displaying great-looking outfits for different situations: day at the office, weekend getaway, watching the game, and more. Then it lists 3 big benefits that set it apart from competitors: no subscriptions, free shipping & returns, and an extra discount if your purchase all the items in your delivery.
What Makes This Ad Great: Two athletes hanging from a hot-air balloon, doing tricks with a soccer ball hundreds of feet up in the air? This ad has a great concept that demands your attention. Add in the fact that it’s filmed with a GoPro, and you can almost feel your stomach starting to lurch. Under Armour actually partnered with GoPro for this ad, and the combination works great for both brands.
Facebook’s ad rules dictate that an ad must contain more visuals than text. In fact, 80% of the ad should be an image or photo. So, let the right imagery speak for itself and use it to catch your audience’s attention. Canva hosts an amazing media library of over a million professional stock photos and illustrations to use on your design. Search using specific keywords or browse through various categories. There are plenty of free images in the library and premium ones only cost $1 for each one-time use.
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