In this day and age, a business that doesn't use video marketing is like a teenager without a smartphone: very rare. Rapid shifts in modern technology have caused the marketing landscape to evolve with it. Many people seek dynamic, engaging forms of content. Most of us have watched at least one video (likely more) at some point today. If you're on the internet, especially a social media site, v [...]
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Named the most engaging shopping rewards app in 2017, Shopkick allows users to earn Kicks just for visiting a shop and gives them the opportunity to earn extra Kicks for performing tasks, such as scanning certain products in the app. Users can then redeem these Kicks for iTunes vouchers, restaurant vouchers, movie tickets and lots more- including charity donations.
Specialized omnidirectional cameras and rigs have been developed for the purpose of filming 360-degree video, including rigs such as GoPro's Omni and Odyssey (which consist of multiple action cameras installed within a frame), and contained cameras like the HumanEyes Vuze[10] and Nokia OZO, There have also been handheld dual-lens cameras such as the Ricoh Theta S, Samsung Gear 360, Garmin VIRB 360, and the Kogeto Dot 360—a panoramic camera lens accessory developed for the iPhone 4, 4S, and Samsung Galaxy Nexus.[11][12][3]

As 360 video grows in popularity we see platforms jumping on board to support this immersive experience. Facebook, Vimeo and YouTube all support 360 video playback, users can play the video and move around the scene. IF they are on a mobile device the user can move phone to look around, or if on a computer, they can use their mouse or arrows to navigate.


Once your video is exported to a mobile device, to have your audience jump into the full experience, consider picking up a VR headset. Quality of the headset can range anywhere from purchasing a cardboard VR viewer for a few dollars to investing in a higher end model. You may want to even consider going the extra mile and picking up a headset that that includes an audio plugin to create that surreal virtual reality environment and take your viewer into the scene.
Shooting and sharing videos has never been so easy, with a wide selection of mobile apps available to capture, edit and distribute your footage. Some are squeezed-down smartphone versions of powerful, desktop, video-editing software, while others are inventive new tools for the Instagram generation of social sharers. There are specialist video-making apps for special effects, stop-motion and even virtual reality film-making, and novelty apps to raise a smile with face swapping or retro filters. Here are 20 of the best apps to try in 2016, whatever your level of expertise.

A mobile yellow pages with reviews and offers for everything from restaurants to shopping to hairdressers and so much more. With an average of 29 million monthly app users, Yelp allows businesses to list for free on the site, targeting users with offers and rewards. Yelp also provides businesses owners with the opportunity to engage with their customers both privately and publicly within the app, helping to establish a more personal experience for customers.
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A relative newcomer to the location marketing space, Waze Local offers users, in particular small businesses and local retailers, the opportunity to advertise to people based on current location as well as destination. After being bought by Google in 2013, Waze has a growing user base, making the app a highly effective channel for businesses to reach drivers on the go near their location.

We're still in the early days, but the results look extremely promising. For example, a recent Nielsen study (funded by Apple) showed that viewers of a Campbell's iAd featuring new products, recipes and coupons remembered the brand "Campbell's" five times more often than TV ad respondents. Out of 53 million impressions, 1% of users that saw the ad clicked through and spent an average of nearly one minute perusing it. That number may seem small, but this is one market to keep an eye on.


A relative newcomer to the location marketing space, Waze Local offers users, in particular small businesses and local retailers, the opportunity to advertise to people based on current location as well as destination. After being bought by Google in 2013, Waze has a growing user base, making the app a highly effective channel for businesses to reach drivers on the go near their location.
360-degree video is typically formatted in an equirectangular projection[8] and is either monoscopic, with one image directed to both eyes, or stereoscopic, viewed as two distinct images directed individually to each eye for a 3D effect.[6] Due to this projection and stitching, equirectangular video exhibits a lower quality in the middle of the image than at the top and bottom.[8] Spherical videos are frequently in curvilinear perspective with a fisheye effect. The heavy barrel distortion often requires rectilinear correction before applications in detection, tracking or navigation.[9]
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