With as many as 70% of travellers visiting TripAdvisor before making a booking, TripAdvisor Ads are a great way for leisure and tourism businesses to use location marketing to engage with potential customers. TripAdvisor Ads work by promoting your business in your target location in the form of exclusive sponsored placements with appear at the top of site’s search results.

When you export your video from your camera, if you are using a 360 video device chances are it is already in one of the popular 360 monoscopic formats: equirectangular, spherical fisheye or dual fisheye. When you play it back on your computer's default video player (example Windows Media Player), your footage does not look right because this is not a 360 video player. Below is likely one of the views you are seeing when you open it in a standard video player:


Commercials for the Super Bowl are famous for being can't-miss "events." With interactive mobile ads, all advertising can aspire to that same level of anticipation and engagement. Even in these early days of appvertising, some rules of thumb are already starting to surface. Here are a few tips to consider as you think about your strategy for the medium.
A relative newcomer to the location marketing space, Waze Local offers users, in particular small businesses and local retailers, the opportunity to advertise to people based on current location as well as destination. After being bought by Google in 2013, Waze has a growing user base, making the app a highly effective channel for businesses to reach drivers on the go near their location.
So you’re asking yourself ‘why would you want to convert my 360 video to standard video.’ There are always instances where you want the viewers to look to the left and not miss the important parts or where a 360 video is feasible, or not how to best showcase your video. As a standard video, you are able to be the director and take your viewer along the visual journey you wanted them to see.
With 360 video you do not have to worry about not capturing the right angle - because it captures almost every angle. You do have to remember that everything around your camera will be in the video, the detail of every room, the camera operator, any equipment or cords. If you are holding it by hand - be prepared that your face will always be in the footage.
Editor’s like Pinnacle Studio allow you to take your 360 video and convert it to regular standard video. With this, you have full control to take your audience through the experience you want to show them. By using your cursor you are able to set the path through your video with panning and field of view controls. With this capability it is easy to guide your audience through your video, sharing the visual journey as you want it to be seen, without the hassle of requiring multiple cameras to capture all of the angles & then edit them together. The video above, shares with you the steps required to convert your video to standard video.
Get access to a wide array of basic to advanced features that you can add to your app. We have a huge range of video tutorials to help you learn the basic app development skills and get started with your app. These tutorials will explain steps to design your app without coding. You can also use our learning platform – the frequently asked questions section; consider it a beginners course with training material, documentations, white papers and tons of information and resources. It also has a forum where you can get answers to your questions and improve your app development knowledge.
An extension of Foursquare, this popular app, which receives 8 million daily check ins, allows users to keep track of their favourite locations with their personal lifelog map, which they can opt to share with friends via Facebook and Twitter. Users can also add images and notes to remind themselves what was just so great about that particular business, earning sticker rewards along the way.

If your business hasn’t claimed its listing on Google My Business yet you are already missing opportunities as users can rate and share their favourite businesses. You have the option to add additional information to your listing, including photos and video, elements that will encourage potential customers to visit your business. Google uses Google My Business listings in local search results above standard results, providing you have claimed and verified your business.
Epom Apps is a top-rated ad mediation platform for smart app monetization. Epom Apps has in-house experts, who help app developers generate revenue from their applications with the winning ad strategies. Epom Apps team handles the whole app monetization process - from the selection of best-performing demand sources to include in the custom SDK to everyday ad placement optimization.
Your earnings from video ads will depend on the pricing of the specific video ads you display. Video ads can be either cost-per-click or cost-per-thousand-impressions. When paid on a CPC basis, you'll receive earnings for each valid clickthrough on ad -- that is, a click on the display URL or playing video that directs a user to the advertisers' website. When paid on a CPM basis, you'll be paid for impressions of the opening image, rather than plays of the video.

Love FilmoraGo! This app is truly amazing! I usually download apps first and give them a good try before rating them but this right here beats any other editing app. I just made an edit and it turned out perfect. Hope to see this grow further in the near future! Also some frame rate issues could be fixed. Occurs a lot when tiny clips are combined, not allowing it to play right. Overall a great app.


Viewed by many as the the location based application with the most potential, Foursquare has over 55 million monthly active users worldwide and received 12 billion check ins in its first 9 years. Foursquare encourages users to check-in at locations in return for virtual badges and points. It works across various mobile devices, and businesses can offer their own rewards to customers that check into their location.
One of the most effective location based marketing channels is Google Ads, which continues to become more and more refined in terms of targeting, delivery and functionality. Location based marketing on Google Ads enables you to target users searching Google in specific locations. When combined with device bidding, you can effectively target mobile users, on the move, in the precise geographical location of your business, helping to convert online searches into real-life footfall.
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App development has come a long way over the years. A decade ago, making an app for a smartphone was a challenge that required hefty amounts of knowledge in both Java and XML. The evolution of apps OS and the technology surrounding it has made development of an app significantly easier. The greatest innovation in this field was the introduction of app-building frameworks. App [...]
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