The more you know about your customers the better you can be at providing them with content and products they’ll love. That’s why you should think of every conversation with a customers is an opportunity to build a better profile of their preferences. Messenger is one of the best platforms to asks these questions and make those connections. User the information you gather to retarget your audience as well.
What Makes This Ad Great: This video ad from Freshly grabs your attention with a question that many of us can identify with: “Too busy to eat healthy?” Then the ad effectively juxtaposes benefit-driven copy with quick videos showing you how easy it is to eat smart with Freshly. Finally, the ad gives a sneak-peek at all the meal options available and ends with an attractive promo: 6 meals for $6.50 each during your first week.
If you’re in the traveling business you probably know by now that people want to be lured with pictures of new places. They want to daydream about faraway places where they can sunbathe, go hiking or eat. So all you have to do is find a great picture of your destination, add a spectacular typography preset, your logo and a call to action. Set, ready, jet!
What Makes This Ad Great: This simple video ad from Stitch Fix catches your eye with fast-moving images displaying great-looking outfits for different situations: day at the office, weekend getaway, watching the game, and more. Then it lists 3 big benefits that set it apart from competitors: no subscriptions, free shipping & returns, and an extra discount if your purchase all the items in your delivery.
But no need to worry. You’ll never miss a client again! With our selection of business templates, you will get noticed on Instagram, win people’s trust and hopefully, seal some deals! Start with this template below, or click to browse through our collection of business templates for Instagram ads. Customize, design, save and download. Get the job done in just a few minutes.
Facebook’s ad rules dictate that an ad must contain more visuals than text. In fact, 80% of the ad should be an image or photo. So, let the right imagery speak for itself and use it to catch your audience’s attention. Canva hosts an amazing media library of over a million professional stock photos and illustrations to use on your design. Search using specific keywords or browse through various categories. There are plenty of free images in the library and premium ones only cost $1 for each one-time use.
These low-cost ad templates tend to be more conversion-focused, featuring buttons and designs that encourage visitors to click. Many of these are also designed by individual graphic designers, so they are less likely to be commonly used as a Facebook ad template, making your ad more unique. The majority of low-cost templates are part of a template bundle that gives you anywhere from 10 to 50 templates for as little as $6 per bundle.
What Makes This Ad Great: FeetUp didn’t do anything fancy with this ad: they just showed their product in action. And when you have an innovative new product targeting a passionate audience, sometimes that’s all you need. Especially when that product lends itself to a visual demonstration, like the FeetUp Trainer. Any yogi who has trouble with handstands will instantly recognize how this product can help improve their practice.
In other words, if you’re aiming to get viewers to click over to your site in order to make a purchase, it would make sense to produce an ad featuring beautiful product photography. If, on the other hand, you were working towards building brand awareness, you might want to create an ad that motivates users to post your image. This means you have to know what your audience is like and what they would want associated with them as a representation of themselves. You could use an endorsement from an influencer or words and images that connect on an emotional level. Maybe add a hashtag or ask them to tag friends when sharing to compound its effectiveness.
Online shopping is a distinctly different experience than shopping in a physical store. Instead of flipping through racks you’re scrolling through pages, instead of meandering the aisles for groceries you’re adding individual items to your cart. Carousel and Collection ads help you replicate the feeling of shopping in a physical store by giving your audience a way to see multiple products in a single ad.
These ads will likely follow the lead ad or lead generation template, including a form where Facebook users can fill in their name and email address directly. Being able to enter this information directly on Facebook cuts down on the work required from potential subscribers to complete the process. Just make sure that the ad copy and images you use really sell the value of your newsletter, otherwise the ads won’t be nearly as effective.