One of the most effective location based marketing channels is Google Ads, which continues to become more and more refined in terms of targeting, delivery and functionality. Location based marketing on Google Ads enables you to target users searching Google in specific locations. When combined with device bidding, you can effectively target mobile users, on the move, in the precise geographical location of your business, helping to convert online searches into real-life footfall.
A relative newcomer to the location marketing space, Waze Local offers users, in particular small businesses and local retailers, the opportunity to advertise to people based on current location as well as destination. After being bought by Google in 2013, Waze has a growing user base, making the app a highly effective channel for businesses to reach drivers on the go near their location.
Snapseed is another great basic photo editing app, but with features that make it slightly more geared towards the professional user. For example, with Snapseed, you can focus in on a certain point of the image and bring it to life with enhanced lighting and focusing features. This makes it perfect for marketers who depend on images to sell their products.
Anyone can create powerful, professional, native mobile apps with Appy Pie's app maker. Even a layman user can customize app layouts, add stunning features like chatbot, artificial intelligence, augmented reality, virtual reality, internet of things, hyper local and make an Android, iOS, HTML5 or PWA App. So anyone can build an app and monetize it following a few simple steps.
360-degree video is typically formatted in an equirectangular projection and is either monoscopic, with one image directed to both eyes, or stereoscopic, viewed as two distinct images directed individually to each eye for a 3D effect. Due to this projection and stitching, equirectangular video exhibits a lower quality in the middle of the image than at the top and bottom. Spherical videos are frequently in curvilinear perspective with a fisheye effect. The heavy barrel distortion often requires rectilinear correction before applications in detection, tracking or navigation.
Of course, in adding complexity to your ads, keep in mind the technical limitations of the networks your users will be operating on. The world's most elegant graphic or snappy capability won't make much of an impression if it takes 45 seconds to download. Make sure that the time between clicking the banner and the first user interaction is less than five seconds. A good rule of thumb is to assume a download rate of about 100kB per second over cellular networks.
Android is everywhere! In fact, over 80% of all smartphones in the world are controlled by that little green robot. Create your own Android app to run on all of them with Appmakr's Android app maker. You can develop Android apps, without hiring an Android developer or building your own coding skills. Easily add photos, videos, social feeds, maps and more. You can even publish it directly to the Google Play Market and make it available to all of your new fans around the world. Start building your Android App Now (it only takes 20 minutes)!
During the last couple of years, SmartyAds developed powerful media buying and selling monetization platforms which are powered by the real-time protocol, header bidding, blockchain, and other innovative ad tech products. Thanks to advanced technologies, the platform's process over 300 million daily impressions, support almost every mobile and web ad format and ensure smooth cross-screen ad delivery.
Trim down your hours or video into the highlights to share. See what this videographer does to takes you through their vacation by highlighting various moments for you to experience in 360. How? Combining multiple videos together with transitions and titles, trimming down their footage to show the highlights and let the user experience a taste of each scene.
Commercials for the Super Bowl are famous for being can't-miss "events." With interactive mobile ads, all advertising can aspire to that same level of anticipation and engagement. Even in these early days of appvertising, some rules of thumb are already starting to surface. Here are a few tips to consider as you think about your strategy for the medium.
The gorilla of discount voucher sites had 52.7 million active users at the start of 2017. As one of the world’s fastest growing companies, Groupon has spawned many copycats, but is staying ahead of the competition with its focus on creative copywriting. Businesses can advertise offers to potential customers based on location in return for group purchases. Commission fees can be high (40-60%) and in order for customers to use discounts, they will need to be sizeable, which means building loyalty and encouraging upsells will be important to make money long term.
SmartyAds is a programmatic advertising company that develops own cutting-edge, innovative programmatic solutions for maximizing the revenue of advertisers, app developers and publishers. SmartyAds was among the first ones in the row who implemented secure Blockchain-based ad platform. The company built versatile decisions for marketers who work with mobile app video ads - rewarded & playable advertising formats for robust app and game monetization.
For example, ads for health & fitness apps often feature images of fit healthy people. For action games you’ll notice they often use custom images that show of the characters or amazing graphics. Finance apps tend to show people, money and use the colour green a lot. While educational apps tend to show the app running on a device and often people holding that device.
This new app allows business to target potential customers based on their proximity to their location. These businesses can choose how they wish to reward customers that log their visits in the app, such as offers and promotions, events and treasure hunts- changing these as and when they wish. Business can list for free, but also have the opportunity to access features, such as virtual tours, digital brochures and social media links, if they subscribe to the premium version of the app.