What Makes This Ad Great: How do you stand out in a crowded market? Wolf and Shepherd shows us one way with this video ad: use your product to provide a dramatic demonstration. Running with the bulls while wearing a pair of dress shoes sounds borderline crazy, but it sure does help set Wolf and Shepherd above the pack. (Or should I say, above the herd?)
While carousel and collection ads are the obvious choice for these kinds of situations, a dynamic product ad or Instant Experience ad can also work well. Regardless, when featuring a set of products, make sure that each one is visually distinct from the other and includes its own headline and CTA (which should be specific to the individual product).
In other words, if you’re aiming to get viewers to click over to your site in order to make a purchase, it would make sense to produce an ad featuring beautiful product photography. If, on the other hand, you were working towards building brand awareness, you might want to create an ad that motivates users to post your image. This means you have to know what your audience is like and what they would want associated with them as a representation of themselves. You could use an endorsement from an influencer or words and images that connect on an emotional level. Maybe add a hashtag or ask them to tag friends when sharing to compound its effectiveness.
Step 1     Define a clear goal and structure your concept according to it Step 2     Select the ad type fit for your concept Step 3     Build a visually compelling campaign in line with your brand identity Step 4     Set up your advertising account Step 5     Get to know the adverts section Step 6     Use compelling and relevant calls-to-action Step 7     Don’t forget hashtags
What Makes This Ad Great: Speaking of bright background colors that pop—could anything stand out more than this big yellow ad? Eczema Honey follows a 2-step strategy here: first, grab your attention with a bold color. Second, build credibility by shuffling through 5-star reviews from satisfied customers. The result is a simple ad that’s surprisingly effective.
Brand engagement is all about getting people emotionally invested in your company. When you forge these emotional relationships with your customers it’s much easier to move them down the marketing funnel towards an eventual sale. You can do this by finding a political or personal cause that’s important to your audience, or appealing to their likes and interests. Either way, make sure to use language that shows people exactly what’s at stake.
In other words, if you’re aiming to get viewers to click over to your site in order to make a purchase, it would make sense to produce an ad featuring beautiful product photography. If, on the other hand, you were working towards building brand awareness, you might want to create an ad that motivates users to post your image. This means you have to know what your audience is like and what they would want associated with them as a representation of themselves. You could use an endorsement from an influencer or words and images that connect on an emotional level. Maybe add a hashtag or ask them to tag friends when sharing to compound its effectiveness.
If you’re going to make Instagram videos, you should establish your brand as a presence on the app itself. This means having an active page with regular posts that generate traffic and conversation. Depending on your type of business, you can now have an online store within the Instagram app itself, making it easy to link to from your Instagram videos.
Product launch ads are a great candidate for the image or carousel ad template. Use it to tell a story about the making of a new product and highlight different aspects of it, either through high-quality, featured image or a series of images in your carousel. The copy for these ads should drive home the real-world value your new product or service provides. Make Facebook users as excited for the release as you are!

If you’re going to make Instagram videos, you should establish your brand as a presence on the app itself. This means having an active page with regular posts that generate traffic and conversation. Depending on your type of business, you can now have an online store within the Instagram app itself, making it easy to link to from your Instagram videos.
What Makes This Ad Great: Two athletes hanging from a hot-air balloon, doing tricks with a soccer ball hundreds of feet up in the air? This ad has a great concept that demands your attention. Add in the fact that it’s filmed with a GoPro, and you can almost feel your stomach starting to lurch. Under Armour actually partnered with GoPro for this ad, and the combination works great for both brands.

Everyone loves something free, but they can also be skeptical of the offer if it’s not clear what they’re getting into. That’s why it’s important that anyone who views your ad immediately understands exactly the kind of value they’ll receive from a free trial or free gift. The power of free can also help you build trust with people and make them feel more comfortable signing up.

Video ads prove highly engaging and give advertisers the time to share more of a story. It’s not uncommon for small businesses to overlook video ads, because in the past they have been an expensive media type. However, now there are video templates available from platforms like Waymark that give advertisers an affordable way to create and use video ads for an affordable price.
What Makes This Ad Great: Speaking of bright background colors that pop—could anything stand out more than this big yellow ad? Eczema Honey follows a 2-step strategy here: first, grab your attention with a bold color. Second, build credibility by shuffling through 5-star reviews from satisfied customers. The result is a simple ad that’s surprisingly effective.

Our article is about Facebook Ad Template we do not mention Excel. We are absolutely NOT JUST explaining what type of Ads are available on FB (we have tons of articles and guides for that) we are offering some templates (AKS examples, patterns, reference points) highlighting the necessary elements that different Facebook ads must contain depending on the different campaign’s objective.
If you’re in the traveling business you probably know by now that people want to be lured with pictures of new places. They want to daydream about faraway places where they can sunbathe, go hiking or eat. So all you have to do is find a great picture of your destination, add a spectacular typography preset, your logo and a call to action. Set, ready, jet!
In other words, if you’re aiming to get viewers to click over to your site in order to make a purchase, it would make sense to produce an ad featuring beautiful product photography. If, on the other hand, you were working towards building brand awareness, you might want to create an ad that motivates users to post your image. This means you have to know what your audience is like and what they would want associated with them as a representation of themselves. You could use an endorsement from an influencer or words and images that connect on an emotional level. Maybe add a hashtag or ask them to tag friends when sharing to compound its effectiveness.
Online shopping is a distinctly different experience than shopping in a physical store. Instead of flipping through racks you’re scrolling through pages, instead of meandering the aisles for groceries you’re adding individual items to your cart. Carousel and Collection ads help you replicate the feeling of shopping in a physical store by giving your audience a way to see multiple products in a single ad.
What Makes This Ad Great: Speaking of bright background colors that pop—could anything stand out more than this big yellow ad? Eczema Honey follows a 2-step strategy here: first, grab your attention with a bold color. Second, build credibility by shuffling through 5-star reviews from satisfied customers. The result is a simple ad that’s surprisingly effective.
Disclaimer: Reviews on FitSmallBusiness.com are the product of independent research by our writers, researchers, and editorial team. User reviews and comments are contributions from independent users not affiliated with FitSmallBusiness.com's editorial team. Banks, issuers, credit card companies, and other product & service providers are not responsible for any content posted on FitSmallBusiness.com. As such, they do not endorse or guarantee any posted comments or reviews. Like Ask a Question
Geo-targeting with Facebook ads is a great way to entice potential customers to visit your brick and mortar store. When you include a CTA labeled “Get Directions” and easily recognizable images of your store location makes it easier for people to find you! Just make sure you consider the timing of these ads. The following two food ads target dinner and late-night audiences, which are different people with different intent.
Everyone loves something free, but they can also be skeptical of the offer if it’s not clear what they’re getting into. That’s why it’s important that anyone who views your ad immediately understands exactly the kind of value they’ll receive from a free trial or free gift. The power of free can also help you build trust with people and make them feel more comfortable signing up.
But no need to worry. You’ll never miss a client again! With our selection of business templates, you will get noticed on Instagram, win people’s trust and hopefully, seal some deals! Start with this template below, or click to browse through our collection of business templates for Instagram ads. Customize, design, save and download. Get the job done in just a few minutes.

What Makes This Ad Great: Two athletes hanging from a hot-air balloon, doing tricks with a soccer ball hundreds of feet up in the air? This ad has a great concept that demands your attention. Add in the fact that it’s filmed with a GoPro, and you can almost feel your stomach starting to lurch. Under Armour actually partnered with GoPro for this ad, and the combination works great for both brands.


Phew! That’s a whole lot of information to digest. If you feel intimidated by the process, keep our tips open in a separate tab and walk through the process while referencing our article. Feel free to use it as a guide and you’ll be producing ads as full of impact as all the others we’ve shared above. Our last tip: Don’t forget to have fun infusing the magic of visual storytelling in your marketing strat! 
×