Mobile introduces some powerful new insight possibilities for optimizing your campaigns. You will be able to capture taps, gestures, swipes, pinches and zooms, letting you know exactly how users are engaging with your ads. You can also track when users exit. If there are high numbers of exits on a particular section, make changes and re-deploy your ad, watching closely for changes. The other thing to monitor is how fast users arrive at the call-to-action. Sometimes removing elements will help users find the call-to-action faster.
Mobile introduces some powerful new insight possibilities for optimizing your campaigns. You will be able to capture taps, gestures, swipes, pinches and zooms, letting you know exactly how users are engaging with your ads. You can also track when users exit. If there are high numbers of exits on a particular section, make changes and re-deploy your ad, watching closely for changes. The other thing to monitor is how fast users arrive at the call-to-action. Sometimes removing elements will help users find the call-to-action faster.
If you're reading this, the odds are good that you've probably watched a video online before. Most of these videos are filmed with standard cameras that capture everything in the direction in which they're pointed. Once they're uploaded to a streaming website like YouTube, the steps for watching them are usually pretty simple: click the play button, sit back, and enjoy.
Your earnings from video ads will depend on the pricing of the specific video ads you display. Video ads can be either cost-per-click or cost-per-thousand-impressions. When paid on a CPC basis, you'll receive earnings for each valid clickthrough on ad -- that is, a click on the display URL or playing video that directs a user to the advertisers' website. When paid on a CPM basis, you'll be paid for impressions of the opening image, rather than plays of the video.
This post was submitted by Andrew Hubbard, founder of App Publishers Paradise – a resource for mobile app user acquisition and marketing. Andrew helps app developers create highly successful Facebook advertising campaigns for their mobile apps. An Australian, he enjoys wrestling crocodiles, boxing kangaroos and racing emu’s. You can also reach him on Twitter @A_Hubbard
If you are coming from the print world, you may need to rethink some of the things you learned in design school about "simple, clean" layouts. Interactive ads tend to be visually busier than print ads, but that doesn't diminish their impact. The ad should also feel just as native on the device as the app in which it was built. At the same time, you need to strike a balance between grabbing attention not going over the top.

As 360 video grows in popularity we see platforms jumping on board to support this immersive experience. Facebook, Vimeo and YouTube all support 360 video playback, users can play the video and move around the scene. IF they are on a mobile device the user can move phone to look around, or if on a computer, they can use their mouse or arrows to navigate.


Mobile app ads help you get more people to install and engage with your app. This guide is for software developers who are setting up an app for app ads. It contains technical instructions on how to set up and help optimize delivery of your mobile app ads. If you aren't already familiar with app ads, you can start by reading the background information at Ads Help Center; App ads. Then come back here for implementation details.
Viewed by many as the the location based application with the most potential, Foursquare has over 55 million monthly active users worldwide and received 12 billion check ins in its first 9 years. Foursquare encourages users to check-in at locations in return for virtual badges and points. It works across various mobile devices, and businesses can offer their own rewards to customers that check into their location.
With a smart optimization algorithm, the app developer can gain more income while displaying the same amount of advertisement in the app. Epom Apps supports the variety of high-performing ad formats, eg. native ads, smart banners, rewarded videos and many more. With the experts’ advice on placement and ad formats to use, app developers can get up to 30% higher revenue compared to the average rates across the industry. 

What does it mean to have a great app idea for an app developer? They are raring to go get their app built as soon as possible. Many beginners and experienced app developers also use Appy Pie's app maker, simply because it’s not only easy to use and fast but a powerful app builder platform as well. With Appy Pie's app maker, you don’t need to buy any course or learn coding. Even if you have never written a single line of code in your life and need to build an app for your small business, you can design an app the way you want with Appy Pie’s app builder. Make a mobile app now!
360-degree video is typically formatted in an equirectangular projection[8] and is either monoscopic, with one image directed to both eyes, or stereoscopic, viewed as two distinct images directed individually to each eye for a 3D effect.[6] Due to this projection and stitching, equirectangular video exhibits a lower quality in the middle of the image than at the top and bottom.[8] Spherical videos are frequently in curvilinear perspective with a fisheye effect. The heavy barrel distortion often requires rectilinear correction before applications in detection, tracking or navigation.[9]
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