If you are coming from the print world, you may need to rethink some of the things you learned in design school about "simple, clean" layouts. Interactive ads tend to be visually busier than print ads, but that doesn't diminish their impact. The ad should also feel just as native on the device as the app in which it was built. At the same time, you need to strike a balance between grabbing attention not going over the top.
This new app allows business to target potential customers based on their proximity to their location. These businesses can choose how they wish to reward customers that log their visits in the app, such as offers and promotions, events and treasure hunts- changing these as and when they wish. Business can list for free, but also have the opportunity to access features, such as virtual tours, digital brochures and social media links, if they subscribe to the premium version of the app. 

A great video isn’t just about images. Without clear audio you lose much of the emotional impact. Music can make a big difference in immersing your audience into your experience. Often time camera pick up white noise such as wind, which can take away from the playback experience. Why not add a soundtrack to your video to set the mood you want share. Be sure to pick a soundtrack to compliment the action on screen.
What are the best video apps for Android? It's not easy task to find the best video software. Here are top and most downloaded video applications of all time. Find the top video calling app for secure video chat. Best video editing apps are available to help you with making custom videos. Create funny videos for your kids or family video memories. It is up to your imagination.
360-degree videos are typically viewed via personal computers, mobile devices such as smartphones, or dedicated head-mounted displays. Users can pan around the video by clicking and dragging. On smartphones, internal sensors such as the gyroscope can also be used to pan the video based on the orientation of the device. Taking advantage of this behavior, stereoscope-style enclosures for smartphones (such as Google Cardboard viewers and the Samsung Gear VR) can be used to view 360-degree videos in an immersive format similar to virtual reality. The phone display is viewed through lenses contained within the enclosure, as opposed to virtual reality headsets that contain their own dedicated displays.[13][14][15]
A great video isn’t just about images. Without clear audio you lose much of the emotional impact. Music can make a big difference in immersing your audience into your experience. Often time camera pick up white noise such as wind, which can take away from the playback experience. Why not add a soundtrack to your video to set the mood you want share. Be sure to pick a soundtrack to compliment the action on screen.
360-degree videos are typically viewed via personal computers, mobile devices such as smartphones, or dedicated head-mounted displays. Users can pan around the video by clicking and dragging. On smartphones, internal sensors such as the gyroscope can also be used to pan the video based on the orientation of the device. Taking advantage of this behavior, stereoscope-style enclosures for smartphones (such as Google Cardboard viewers and the Samsung Gear VR) can be used to view 360-degree videos in an immersive format similar to virtual reality. The phone display is viewed through lenses contained within the enclosure, as opposed to virtual reality headsets that contain their own dedicated displays.[13][14][15]

This post was submitted by Andrew Hubbard, founder of App Publishers Paradise – a resource for mobile app user acquisition and marketing. Andrew helps app developers create highly successful Facebook advertising campaigns for their mobile apps. An Australian, he enjoys wrestling crocodiles, boxing kangaroos and racing emu’s. You can also reach him on Twitter @A_Hubbard

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Specialized omnidirectional cameras and rigs have been developed for the purpose of filming 360-degree video, including rigs such as GoPro's Omni and Odyssey (which consist of multiple action cameras installed within a frame), and contained cameras like the HumanEyes Vuze[10] and Nokia OZO, There have also been handheld dual-lens cameras such as the Ricoh Theta S, Samsung Gear 360, Garmin VIRB 360, and the Kogeto Dot 360—a panoramic camera lens accessory developed for the iPhone 4, 4S, and Samsung Galaxy Nexus.[11][12][3]
As with text and image ads, we can't make any guarantees about the amount you'll earn from video ads. However, displaying video ads along with text and image ads on your site should lead to greater potential revenue for you. When you increase the pool of advertisers whose ads are eligible to display on your site, you'll increase competition for your ad space and drive your earnings up.

For example, ads for health & fitness apps often feature images of fit healthy people. For action games you’ll notice they often use custom images that show of the characters or amazing graphics. Finance apps tend to show people, money and use the colour green a lot. While educational apps tend to show the app running on a device and often people holding that device.
360-degree video is typically formatted in an equirectangular projection[8] and is either monoscopic, with one image directed to both eyes, or stereoscopic, viewed as two distinct images directed individually to each eye for a 3D effect.[6] Due to this projection and stitching, equirectangular video exhibits a lower quality in the middle of the image than at the top and bottom.[8] Spherical videos are frequently in curvilinear perspective with a fisheye effect. The heavy barrel distortion often requires rectilinear correction before applications in detection, tracking or navigation.[9]
Commercials for the Super Bowl are famous for being can't-miss "events." With interactive mobile ads, all advertising can aspire to that same level of anticipation and engagement. Even in these early days of appvertising, some rules of thumb are already starting to surface. Here are a few tips to consider as you think about your strategy for the medium.
Commercials for the Super Bowl are famous for being can't-miss "events." With interactive mobile ads, all advertising can aspire to that same level of anticipation and engagement. Even in these early days of appvertising, some rules of thumb are already starting to surface. Here are a few tips to consider as you think about your strategy for the medium.
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