Facebook (parent company of VR headset maker Oculus VR) followed suit by adding 360-degree video support in September 2015, and subsequently unveiled reference designs for its own 360-degree camera systems known as Facebook Surround 360. Facebook announced in March 2017 that more than 1 million 360-degree videos had been uploaded to Facebook to date. Vimeo also launched 360-degree video support in March 2017.
A recent example of effective appvertising is the TRON: Legacy interactive ad for the iPad. The ad runs in an inviting banner within an iPad app. Once you click on the ad, you're able to control the interaction and choose what to do next. Explore the characters? See behind-the-scenes footage? Hear Daft Punk talk about composing the soundtrack? It's all there. You can also check out local show times, download screen savers and even e-mail friends, all without leaving the ad.