Commercials for the Super Bowl are famous for being can't-miss "events." With interactive mobile ads, all advertising can aspire to that same level of anticipation and engagement. Even in these early days of appvertising, some rules of thumb are already starting to surface. Here are a few tips to consider as you think about your strategy for the medium.

A mobile yellow pages with reviews and offers for everything from restaurants to shopping to hairdressers and so much more. With an average of 29 million monthly app users, Yelp allows businesses to list for free on the site, targeting users with offers and rewards. Yelp also provides businesses owners with the opportunity to engage with their customers both privately and publicly within the app, helping to establish a more personal experience for customers.
If you are coming from the print world, you may need to rethink some of the things you learned in design school about "simple, clean" layouts. Interactive ads tend to be visually busier than print ads, but that doesn't diminish their impact. The ad should also feel just as native on the device as the app in which it was built. At the same time, you need to strike a balance between grabbing attention not going over the top.
With as many as 70% of travellers visiting TripAdvisor before making a booking, TripAdvisor Ads are a great way for leisure and tourism businesses to use location marketing to engage with potential customers. TripAdvisor Ads work by promoting your business in your target location in the form of exclusive sponsored placements with appear at the top of site’s search results.
If your camera exports a spherical fisheye or dual fisheye footage, some editing softwares require you to convert your footage into equirectangular format before you can edit them. Others, like Pinnacle Studio will work with these and convert them into equirectangular format for editing. If you have a device that captures your footage by stitching multiple cameras together (ex. a device that holds 6 GoPros to capture all 360 degrees), you will still be required to use stitching software to create a 360 file, video editing and stitching software are two very different things.

Google Cardboard, which is typically distributed in the form of do-it-yourself kits consisting of low-cost materials and components,[19] has been credited with helping virtual reality become more readily available to the general public, and helping boost the adoption of 360-degree video by publishers, such as mainstream journalists and media brands.[20]

Shooting and sharing videos has never been so easy, with a wide selection of mobile apps available to capture, edit and distribute your footage. Some are squeezed-down smartphone versions of powerful, desktop, video-editing software, while others are inventive new tools for the Instagram generation of social sharers. There are specialist video-making apps for special effects, stop-motion and even virtual reality film-making, and novelty apps to raise a smile with face swapping or retro filters. Here are 20 of the best apps to try in 2016, whatever your level of expertise.
Android is everywhere! In fact, over 80% of all smartphones in the world are controlled by that little green robot. Create your own Android app to run on all of them with Appmakr's Android app maker. You can develop Android apps, without hiring an Android developer or building your own coding skills. Easily add photos, videos, social feeds, maps and more. You can even publish it directly to the Google Play Market and make it available to all of your new fans around the world. Start building your Android App Now (it only takes 20 minutes)!
If you're reading this, the odds are good that you've probably watched a video online before. Most of these videos are filmed with standard cameras that capture everything in the direction in which they're pointed. Once they're uploaded to a streaming website like YouTube, the steps for watching them are usually pretty simple: click the play button, sit back, and enjoy.
Already have your own desktop website, but want to give your customers an easy way to reach you on their mobile smartphones? Now it's easy by creating your own Appmakr mobile website, with instant publishing. Your new 'mdot' mobile site will work with every HTML5 compatible smartphone, like: Amazon Kindles, BlackBerry, Windows phones, Nokia, Tizen, you name it. Publish your app instantly, with no coding necessary. Creating your own mobile site has never been this easy.
360-degree videos are typically viewed via personal computers, mobile devices such as smartphones, or dedicated head-mounted displays. Users can pan around the video by clicking and dragging. On smartphones, internal sensors such as the gyroscope can also be used to pan the video based on the orientation of the device. Taking advantage of this behavior, stereoscope-style enclosures for smartphones (such as Google Cardboard viewers and the Samsung Gear VR) can be used to view 360-degree videos in an immersive format similar to virtual reality. The phone display is viewed through lenses contained within the enclosure, as opposed to virtual reality headsets that contain their own dedicated displays.[13][14][15]
Android is everywhere! In fact, over 80% of all smartphones in the world are controlled by that little green robot. Create your own Android app to run on all of them with Appmakr's Android app maker. You can develop Android apps, without hiring an Android developer or building your own coding skills. Easily add photos, videos, social feeds, maps and more. You can even publish it directly to the Google Play Market and make it available to all of your new fans around the world. Start building your Android App Now (it only takes 20 minutes)!
Yes. We know that your reputation, data and privacy are critically important to you and so we go to great lengths to ensure that our mobile app development tool and your mobile apps are both secure. We have partnered with the some of the best security companies in the industry, including. McAfee and MetaCert who scan over a billion webpages for any malware or phishing attempts to ensure that your app's users are kept safe from hackers. We also use secure oAuth access controls to protect you from anyone else editing your app. This also allows us to not store any passwords on our servers, which means they can't be stolen. Lastly, AppMakr offers a 100% satisfaction guarantee with a 30 day no-money-down free trial on many of our plans. So there's no risk to try the platform, cancel anytime with no contracts. Safe and easy...
According to a 2017 survey by the GSMA, 5 billion people now have a mobile device, with 90% of the world living in an area with mobile access. In fact, Mobile Internet usage has grown at such a rate that it has overtaken internet access via desktop by nearly 12% in the US. Even in many developing countries, there is an increasing trend for web access by mobile only.
Specialized omnidirectional cameras and rigs have been developed for the purpose of filming 360-degree video, including rigs such as GoPro's Omni and Odyssey (which consist of multiple action cameras installed within a frame), and contained cameras like the HumanEyes Vuze[10] and Nokia OZO, There have also been handheld dual-lens cameras such as the Ricoh Theta S, Samsung Gear 360, Garmin VIRB 360, and the Kogeto Dot 360—a panoramic camera lens accessory developed for the iPhone 4, 4S, and Samsung Galaxy Nexus.[11][12][3]
Epom Apps is a top-rated ad mediation platform for smart app monetization. Epom Apps has in-house experts, who help app developers generate revenue from their applications with the winning ad strategies. Epom Apps team handles the whole app monetization process - from the selection of best-performing demand sources to include in the custom SDK to everyday ad placement optimization.

With a smart optimization algorithm, the app developer can gain more income while displaying the same amount of advertisement in the app. Epom Apps supports the variety of high-performing ad formats, eg. native ads, smart banners, rewarded videos and many more. With the experts’ advice on placement and ad formats to use, app developers can get up to 30% higher revenue compared to the average rates across the industry.


A mobile yellow pages with reviews and offers for everything from restaurants to shopping to hairdressers and so much more. With an average of 29 million monthly app users, Yelp allows businesses to list for free on the site, targeting users with offers and rewards. Yelp also provides businesses owners with the opportunity to engage with their customers both privately and publicly within the app, helping to establish a more personal experience for customers.
As with text and image ads, we can't make any guarantees about the amount you'll earn from video ads. However, displaying video ads along with text and image ads on your site should lead to greater potential revenue for you. When you increase the pool of advertisers whose ads are eligible to display on your site, you'll increase competition for your ad space and drive your earnings up.
The use of the term "virtual reality" to describe 360-degree video has been disputed, as VR typically refers to interactive experiences wherein the viewer's motions can be tracked to allow real-time interactions within a virtual environment, with orientation and position tracking. In 360-degree video, the locations of viewers are fixed, viewers are limited to the angles captured by the cameras, and cannot interact with the environment. The non-dynamic nature of video also means that rendering techniques cannot be used to reduce the risk of motion sickness.[21][22]

Have you grown tired of photo editing filters that dull the color in everyone of your images. Soft, muted pics have a place, but audiences are started to feel bombarded with those types of filtered images and are looking for something new, a little sassy and a whole lot more colorful. Color Story is an app that will put the color pop back into your images, making them more engaging and eye popping than ever.


Of course, in adding complexity to your ads, keep in mind the technical limitations of the networks your users will be operating on. The world's most elegant graphic or snappy capability won't make much of an impression if it takes 45 seconds to download. Make sure that the time between clicking the banner and the first user interaction is less than five seconds. A good rule of thumb is to assume a download rate of about 100kB per second over cellular networks.
Appsbar is your free mobile app builder. Free to all app builders and app lovers. Join now and start building your free mobile app today. Apps have become the must-have tech accessory for many people, and a core part of forward-looking business marketing plans. However, not many people or small businesses have the know-how or means to create highly functional and individualized apps that are ready to be published in popular app stores. Our apps can be made for any operating systems such as Android, Apple, Black Berry and Windows.
360-degree video is typically formatted in an equirectangular projection[8] and is either monoscopic, with one image directed to both eyes, or stereoscopic, viewed as two distinct images directed individually to each eye for a 3D effect.[6] Due to this projection and stitching, equirectangular video exhibits a lower quality in the middle of the image than at the top and bottom.[8] Spherical videos are frequently in curvilinear perspective with a fisheye effect. The heavy barrel distortion often requires rectilinear correction before applications in detection, tracking or navigation.[9]
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