Phew! That’s a whole lot of information to digest. If you feel intimidated by the process, keep our tips open in a separate tab and walk through the process while referencing our article. Feel free to use it as a guide and you’ll be producing ads as full of impact as all the others we’ve shared above. Our last tip: Don’t forget to have fun infusing the magic of visual storytelling in your marketing strat!
What Makes This Ad Great: This simple video ad from Stitch Fix catches your eye with fast-moving images displaying great-looking outfits for different situations: day at the office, weekend getaway, watching the game, and more. Then it lists 3 big benefits that set it apart from competitors: no subscriptions, free shipping & returns, and an extra discount if your purchase all the items in your delivery.
With one of the largest pool of active users, relatively cheap advertising options, and the ability to create targeted and optimized ads, Facebook has become an advertising medium most businesses and brands can’t ignore.  The best Facebook ads are relevant, have a unique value proposition and have a clear call to action. Most of all, they are heavy on visuals and design.
Product launch ads are a great candidate for the image or carousel ad template. Use it to tell a story about the making of a new product and highlight different aspects of it, either through high-quality, featured image or a series of images in your carousel. The copy for these ads should drive home the real-world value your new product or service provides. Make Facebook users as excited for the release as you are!
Neil Flinchbaugh is a digital copywriter who works with some of the coolest companies in the world (like DigitalMarketer, ever heard of them?). Years ago he fell in love with direct-response and digital marketing thanks to their unique combination of creative thinking and critical analysis. Today he uses persuasive copy to help businesses sell more products, grow their audience, and command more credibility in their industry. Connect with him on LinkedIn, or learn more about his copywriting services.
Real estate is a tough market, that’s why advertising your agency can give you a headache. But not anymore. With Instagram advertising, you can target local audiences and showcase your collection of properties in a professional way. Use one of our templates as a starting point to promote your properties on Instagram and keep an eye (or ear) on the phone.
Brand engagement is all about getting people emotionally invested in your company. When you forge these emotional relationships with your customers it’s much easier to move them down the marketing funnel towards an eventual sale. You can do this by finding a political or personal cause that’s important to your audience, or appealing to their likes and interests. Either way, make sure to use language that shows people exactly what’s at stake.
Step 1     Define a clear goal and structure your concept according to it Step 2     Select the ad type fit for your concept Step 3     Build a visually compelling campaign in line with your brand identity Step 4     Set up your advertising account Step 5     Get to know the adverts section Step 6     Use compelling and relevant calls-to-action Step 7     Don’t forget hashtags
What Makes This Ad Great: This video ad has a homemade look to it, which helps to make it feel less like an ad and more like an organic video your friend might post. Lull shows a couple having a great time unwrapping their mattress, communicating just how easy it is to set up and enjoy your new bed. One thing they could have done to improve this ad? Include captions. As you can see from the GIF above, there’s no way to hear the voiceover if the sound is off.
While carousel and collection ads are the obvious choice for these kinds of situations, a dynamic product ad or Instant Experience ad can also work well. Regardless, when featuring a set of products, make sure that each one is visually distinct from the other and includes its own headline and CTA (which should be specific to the individual product).
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