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Video editing software like Pinnacle Studio Ultimate make it easy to edit your 360 videos in an editing environment you may already be familiar with. Your camera does the work to capture the footage from every possible angle, but in a video editing software, you can refine your footage to tell the story you want to show. Add your footage to the timeline and edit! There are a few additional controls specific for 360 editing but if you are just looking to trim or enhance color, the timeline is all you need!
If your camera exports a spherical fisheye or dual fisheye footage, some editing softwares require you to convert your footage into equirectangular format before you can edit them. Others, like Pinnacle Studio will work with these and convert them into equirectangular format for editing. If you have a device that captures your footage by stitching multiple cameras together (ex. a device that holds 6 GoPros to capture all 360 degrees), you will still be required to use stitching software to create a 360 file, video editing and stitching software are two very different things.
With 2,000+ effects including effects from industry leader NewBlue combined with pro-caliber tools including audio ducking, multi-camera editing, motion tracking and more, unlimited creativity is at your fingertips. Pinnacle Studio provides you with the power, creativity and control you need to edit like a professional, with the flexibility to customize your workspace and edit your way. To learn more about Pinnacle Studio, www.pinnaclesys.com.
Google Cardboard, which is typically distributed in the form of do-it-yourself kits consisting of low-cost materials and components,[19] has been credited with helping virtual reality become more readily available to the general public, and helping boost the adoption of 360-degree video by publishers, such as mainstream journalists and media brands.[20]
This new app allows business to target potential customers based on their proximity to their location. These businesses can choose how they wish to reward customers that log their visits in the app, such as offers and promotions, events and treasure hunts- changing these as and when they wish. Business can list for free, but also have the opportunity to access features, such as virtual tours, digital brochures and social media links, if they subscribe to the premium version of the app. 

With these photo-editing tools, there’s no limit to your creativity. How do you plan to use these editing apps to spice up and invigorate your social media campaigns? Have we missed any apps that are crucial to your marketing strategy? We’re committing to building a community of professionals and are very interested in learning about what makes you great. Contact UpCity and tell us about your favorite photo editing tools. We can’t wait to hear what you’re up to.
So you’re asking yourself ‘why would you want to convert my 360 video to standard video.’ There are always instances where you want the viewers to look to the left and not miss the important parts or where a 360 video is feasible, or not how to best showcase your video. As a standard video, you are able to be the director and take your viewer along the visual journey you wanted them to see. 

In March 2015, YouTube launched support for publishing and viewing 360-degree videos, with playback on its website and its Android mobile apps. Parent company Google also announced that it would collaborate with camera manufacturers to make it easier for creators to upload 360-degree content recorded with their products to YouTube.[13] However, in 2017, Google and YouTube began to promote an alternative stereoscopic video format known as VR180, which is limited to a 180-degree field of view, but is promoted as being more accessible to produce than 360-degree video, and allowing more depth to be maintained by not subjecting the video to equirectangular projection [8][16]
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