Phew! That’s a whole lot of information to digest. If you feel intimidated by the process, keep our tips open in a separate tab and walk through the process while referencing our article. Feel free to use it as a guide and you’ll be producing ads as full of impact as all the others we’ve shared above. Our last tip: Don’t forget to have fun infusing the magic of visual storytelling in your marketing strat!
Brand engagement is all about getting people emotionally invested in your company. When you forge these emotional relationships with your customers it’s much easier to move them down the marketing funnel towards an eventual sale. You can do this by finding a political or personal cause that’s important to your audience, or appealing to their likes and interests. Either way, make sure to use language that shows people exactly what’s at stake.

With one of the largest pool of active users, relatively cheap advertising options, and the ability to create targeted and optimized ads, Facebook has become an advertising medium most businesses and brands can’t ignore.  The best Facebook ads are relevant, have a unique value proposition and have a clear call to action. Most of all, they are heavy on visuals and design.
In other words, if you’re aiming to get viewers to click over to your site in order to make a purchase, it would make sense to produce an ad featuring beautiful product photography. If, on the other hand, you were working towards building brand awareness, you might want to create an ad that motivates users to post your image. This means you have to know what your audience is like and what they would want associated with them as a representation of themselves. You could use an endorsement from an influencer or words and images that connect on an emotional level. Maybe add a hashtag or ask them to tag friends when sharing to compound its effectiveness.
What Makes This Ad Great: This video ad has a homemade look to it, which helps to make it feel less like an ad and more like an organic video your friend might post. Lull shows a couple having a great time unwrapping their mattress, communicating just how easy it is to set up and enjoy your new bed. One thing they could have done to improve this ad? Include captions. As you can see from the GIF above, there’s no way to hear the voiceover if the sound is off.
What Makes This Ad Great: FeetUp didn’t do anything fancy with this ad: they just showed their product in action. And when you have an innovative new product targeting a passionate audience, sometimes that’s all you need. Especially when that product lends itself to a visual demonstration, like the FeetUp Trainer. Any yogi who has trouble with handstands will instantly recognize how this product can help improve their practice. 

These low-cost ad templates tend to be more conversion-focused, featuring buttons and designs that encourage visitors to click. Many of these are also designed by individual graphic designers, so they are less likely to be commonly used as a Facebook ad template, making your ad more unique. The majority of low-cost templates are part of a template bundle that gives you anywhere from 10 to 50 templates for as little as $6 per bundle.
Facebook users are inundated with so much content every day, sometimes they just want someone else to make the decision for them. Creating a curated selection of products takes some of the work off your audience and simplifies their decision making process. Using Collection ad helps you group similar products together into an immersive in-app experience that includes ways to browse and learn more. 

Are you working with a social media team for your ad campaigns? Give them editing access to your design so you can collaborate on your ads. It’s as simple as clicking the “Share” button, ticking the box to allow others to edit your design, then sending them the generated link. Collaborators can access your design anytime, from any computer, iPhone or iPad device.
Being a fitness guru with hundreds of thousands of followers can be a tough position when you want to advertise your workshops and boot camps on Instagram. But Bannersnack takes the burden off your shoulders with a batch of gorgeous ready-made templates suited for a wide range of sports. From pilates to Tae Bo, you can find just about anything. Or you can upload your picture in the gym and add one of our preset styled typography to create a jaw-dropping ad!
What Makes This Ad Great: This simple video ad from Stitch Fix catches your eye with fast-moving images displaying great-looking outfits for different situations: day at the office, weekend getaway, watching the game, and more. Then it lists 3 big benefits that set it apart from competitors: no subscriptions, free shipping & returns, and an extra discount if your purchase all the items in your delivery.
The fashion industry is an expert when it comes to Instagram sponsored ads, that’s why you need to create something really spectacular if you want to be taken into consideration.  Start with an amazing picture of your items, then choose a template, play with the shapes, typography, colors and filters. Don’t forget to add your website and period of promotion.

What Makes This Ad Great: Two athletes hanging from a hot-air balloon, doing tricks with a soccer ball hundreds of feet up in the air? This ad has a great concept that demands your attention. Add in the fact that it’s filmed with a GoPro, and you can almost feel your stomach starting to lurch. Under Armour actually partnered with GoPro for this ad, and the combination works great for both brands.
Driving attendance for an event is much easier when you use Facebook ads to increase awareness of it. These ads pique your target audience’s interest by featuring social proof from people who have attended in the past. They can instill a little FOMO by describing how your event setting is unique and make it easy for people to decide at a glance if they are “Interested” in your event by centering the details of time and place.
…interact with your brand. When you use engaging headlines that create a little bit of mystery and intrigue those ads make it easier for people to click through as well. You’re appealing to their sense of adventure and making them interested in learning more. Ad copy that makes an a strong or contradictory argument can help make this pique your audience’s interest as well. Use dramatic images to seal the deal and your audience can’t help but be curious.
Driving attendance for an event is much easier when you use Facebook ads to increase awareness of it. These ads pique your target audience’s interest by featuring social proof from people who have attended in the past. They can instill a little FOMO by describing how your event setting is unique and make it easy for people to decide at a glance if they are “Interested” in your event by centering the details of time and place.

We all know the pain of waiting hours on hold for customer service. That’s why nothing is more impressive than personalized, immediate support. Chatbots give you a way to provide this kind of experience directly through Facebook Messenger. Use ads to promote your awesome new chatbot and let people know that you’re ready at a moment’s notice to help them resolve their issue.


Brand engagement is all about getting people emotionally invested in your company. When you forge these emotional relationships with your customers it’s much easier to move them down the marketing funnel towards an eventual sale. You can do this by finding a political or personal cause that’s important to your audience, or appealing to their likes and interests. Either way, make sure to use language that shows people exactly what’s at stake.
While carousel and collection ads are the obvious choice for these kinds of situations, a dynamic product ad or Instant Experience ad can also work well. Regardless, when featuring a set of products, make sure that each one is visually distinct from the other and includes its own headline and CTA (which should be specific to the individual product).
With one of the largest pool of active users, relatively cheap advertising options, and the ability to create targeted and optimized ads, Facebook has become an advertising medium most businesses and brands can’t ignore.  The best Facebook ads are relevant, have a unique value proposition and have a clear call to action. Most of all, they are heavy on visuals and design.

Product launch ads are a great candidate for the image or carousel ad template. Use it to tell a story about the making of a new product and highlight different aspects of it, either through high-quality, featured image or a series of images in your carousel. The copy for these ads should drive home the real-world value your new product or service provides. Make Facebook users as excited for the release as you are!

Driving attendance for an event is much easier when you use Facebook ads to increase awareness of it. These ads pique your target audience’s interest by featuring social proof from people who have attended in the past. They can instill a little FOMO by describing how your event setting is unique and make it easy for people to decide at a glance if they are “Interested” in your event by centering the details of time and place.

×