In this day and age, a business that doesn't use video marketing is like a teenager without a smartphone: very rare. Rapid shifts in modern technology have caused the marketing landscape to evolve with it. Many people seek dynamic, engaging forms of content. Most of us have watched at least one video (likely more) at some point today. If you're on the internet, especially a social media site, v [...]
What are the best video apps for Android? It's not easy task to find the best video software. Here are top and most downloaded video applications of all time. Find the top video calling app for secure video chat. Best video editing apps are available to help you with making custom videos. Create funny videos for your kids or family video memories. It is up to your imagination.

Mobile app ads help you get more people to install and engage with your app. This guide is for software developers who are setting up an app for app ads. It contains technical instructions on how to set up and help optimize delivery of your mobile app ads. If you aren't already familiar with app ads, you can start by reading the background information at Ads Help Center; App ads. Then come back here for implementation details.

The last thing that I want to mention to you is the importance of always testing multiple different creatives in your campaigns. I recommend testing at least 3 different images and 2 different combinations of copy (6 ads total) for every campaign you run. This greatly increases your chances of creating an ad that resonates with your target audience.
With a smart optimization algorithm, the app developer can gain more income while displaying the same amount of advertisement in the app. Epom Apps supports the variety of high-performing ad formats, eg. native ads, smart banners, rewarded videos and many more. With the experts’ advice on placement and ad formats to use, app developers can get up to 30% higher revenue compared to the average rates across the industry.
Install the best YouTube video downloader app here. They include evergreens like TubeMate YouTube Downloader, VidMate - HD video downloader and Snaptube. Some of them work as facebook video downloader too. There are also Instagram video downloader and twitter video downloader software on Android Freeware. Download YouTube videos to mp3 with these great converters.
A recent example of effective appvertising is the TRON: Legacy interactive ad for the iPad. The ad runs in an inviting banner within an iPad app. Once you click on the ad, you're able to control the interaction and choose what to do next. Explore the characters? See behind-the-scenes footage? Hear Daft Punk talk about composing the soundtrack? It's all there. You can also check out local show times, download screen savers and even e-mail friends, all without leaving the ad.
What are the best video apps for Android? It's not easy task to find the best video software. Here are top and most downloaded video applications of all time. Find the top video calling app for secure video chat. Best video editing apps are available to help you with making custom videos. Create funny videos for your kids or family video memories. It is up to your imagination.
Video editors like Pinnacle Studio Ultimate offer 360 video editing that allow you to take your 360 footage to the next level. Simply add your 360 video to the timeline and trim or enhance the colors in your video as you would to a standard video. By right clicking on your footage in Pinnacle Studio you can access additional 360 controls, like adding 360 responsive titles, or converting fisheye to equirectangular formats.
Snapseed is another great basic photo editing app, but with features that make it slightly more geared towards the professional user. For example, with Snapseed, you can focus in on a certain point of the image and bring it to life with enhanced lighting and focusing features. This makes it perfect for marketers who depend on images to sell their products.
Of course, in adding complexity to your ads, keep in mind the technical limitations of the networks your users will be operating on. The world's most elegant graphic or snappy capability won't make much of an impression if it takes 45 seconds to download. Make sure that the time between clicking the banner and the first user interaction is less than five seconds. A good rule of thumb is to assume a download rate of about 100kB per second over cellular networks. 

A recent example of effective appvertising is the TRON: Legacy interactive ad for the iPad. The ad runs in an inviting banner within an iPad app. Once you click on the ad, you're able to control the interaction and choose what to do next. Explore the characters? See behind-the-scenes footage? Hear Daft Punk talk about composing the soundtrack? It's all there. You can also check out local show times, download screen savers and even e-mail friends, all without leaving the ad.

Still, the challenge to produce photos that are worthy of viral level social engagement is a very real struggle, especially if you’re coming at it with limited photo editing experience. Lucky for you, there’s some amazing photo editing apps that take the guesswork out of artwork and make it possible for your brand to share professional quality images with minimal effort on your part.


A great video isn’t just about images. Without clear audio you lose much of the emotional impact. Music can make a big difference in immersing your audience into your experience. Often time camera pick up white noise such as wind, which can take away from the playback experience. Why not add a soundtrack to your video to set the mood you want share. Be sure to pick a soundtrack to compliment the action on screen.
The gorilla of discount voucher sites had 52.7 million active users at the start of 2017. As one of the world’s fastest growing companies, Groupon has spawned many copycats, but is staying ahead of the competition with its focus on creative copywriting. Businesses can advertise offers to potential customers based on location in return for group purchases. Commission fees can be high (40-60%) and in order for customers to use discounts, they will need to be sizeable, which means building loyalty and encouraging upsells will be important to make money long term.

Facebook (parent company of VR headset maker Oculus VR) followed suit by adding 360-degree video support in September 2015, and subsequently unveiled reference designs for its own 360-degree camera systems known as Facebook Surround 360.[2] Facebook announced in March 2017 that more than 1 million 360-degree videos had been uploaded to Facebook to date.[17] Vimeo also launched 360-degree video support in March 2017.[18]
If you are coming from the print world, you may need to rethink some of the things you learned in design school about "simple, clean" layouts. Interactive ads tend to be visually busier than print ads, but that doesn't diminish their impact. The ad should also feel just as native on the device as the app in which it was built. At the same time, you need to strike a balance between grabbing attention not going over the top.
Video editing software like Pinnacle Studio Ultimate make it easy to edit your 360 videos in an editing environment you may already be familiar with. Your camera does the work to capture the footage from every possible angle, but in a video editing software, you can refine your footage to tell the story you want to show. Add your footage to the timeline and edit! There are a few additional controls specific for 360 editing but if you are just looking to trim or enhance color, the timeline is all you need!

With these photo-editing tools, there’s no limit to your creativity. How do you plan to use these editing apps to spice up and invigorate your social media campaigns? Have we missed any apps that are crucial to your marketing strategy? We’re committing to building a community of professionals and are very interested in learning about what makes you great. Contact UpCity and tell us about your favorite photo editing tools. We can’t wait to hear what you’re up to.

App development has come a long way over the years. A decade ago, making an app for a smartphone was a challenge that required hefty amounts of knowledge in both Java and XML. The evolution of apps OS and the technology surrounding it has made development of an app significantly easier. The greatest innovation in this field was the introduction of app-building frameworks. App [...]
Commercials for the Super Bowl are famous for being can't-miss "events." With interactive mobile ads, all advertising can aspire to that same level of anticipation and engagement. Even in these early days of appvertising, some rules of thumb are already starting to surface. Here are a few tips to consider as you think about your strategy for the medium.
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