Phew! That’s a whole lot of information to digest. If you feel intimidated by the process, keep our tips open in a separate tab and walk through the process while referencing our article. Feel free to use it as a guide and you’ll be producing ads as full of impact as all the others we’ve shared above. Our last tip: Don’t forget to have fun infusing the magic of visual storytelling in your marketing strat!
Neil Flinchbaugh is a digital copywriter who works with some of the coolest companies in the world (like DigitalMarketer, ever heard of them?). Years ago he fell in love with direct-response and digital marketing thanks to their unique combination of creative thinking and critical analysis. Today he uses persuasive copy to help businesses sell more products, grow their audience, and command more credibility in their industry. Connect with him on LinkedIn, or learn more about his copywriting services.
Brand engagement is all about getting people emotionally invested in your company. When you forge these emotional relationships with your customers it’s much easier to move them down the marketing funnel towards an eventual sale. You can do this by finding a political or personal cause that’s important to your audience, or appealing to their likes and interests. Either way, make sure to use language that shows people exactly what’s at stake.