Commercials for the Super Bowl are famous for being can't-miss "events." With interactive mobile ads, all advertising can aspire to that same level of anticipation and engagement. Even in these early days of appvertising, some rules of thumb are already starting to surface. Here are a few tips to consider as you think about your strategy for the medium.
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Of course, in adding complexity to your ads, keep in mind the technical limitations of the networks your users will be operating on. The world's most elegant graphic or snappy capability won't make much of an impression if it takes 45 seconds to download. Make sure that the time between clicking the banner and the first user interaction is less than five seconds. A good rule of thumb is to assume a download rate of about 100kB per second over cellular networks.
This new app allows business to target potential customers based on their proximity to their location. These businesses can choose how they wish to reward customers that log their visits in the app, such as offers and promotions, events and treasure hunts- changing these as and when they wish. Business can list for free, but also have the opportunity to access features, such as virtual tours, digital brochures and social media links, if they subscribe to the premium version of the app.