Video ads prove highly engaging and give advertisers the time to share more of a story. It’s not uncommon for small businesses to overlook video ads, because in the past they have been an expensive media type. However, now there are video templates available from platforms like Waymark that give advertisers an affordable way to create and use video ads for an affordable price.
Facebook’s ad rules dictate that an ad must contain more visuals than text. In fact, 80% of the ad should be an image or photo. So, let the right imagery speak for itself and use it to catch your audience’s attention. Canva hosts an amazing media library of over a million professional stock photos and illustrations to use on your design. Search using specific keywords or browse through various categories. There are plenty of free images in the library and premium ones only cost $1 for each one-time use.
Step 1     Define a clear goal and structure your concept according to it Step 2     Select the ad type fit for your concept Step 3     Build a visually compelling campaign in line with your brand identity Step 4     Set up your advertising account Step 5     Get to know the adverts section Step 6     Use compelling and relevant calls-to-action Step 7     Don’t forget hashtags
Driving attendance for an event is much easier when you use Facebook ads to increase awareness of it. These ads pique your target audience’s interest by featuring social proof from people who have attended in the past. They can instill a little FOMO by describing how your event setting is unique and make it easy for people to decide at a glance if they are “Interested” in your event by centering the details of time and place.
Kelly Main is a staff writer at Fit Small Business specializing in marketing. Before joining the team, she worked as an analyst at firms like Lincoln Financial Securities. She has also founded a number of successful startups, including OpenOnion under the Google Tech Entrepreneurs Program, which was later acquired under the name Whisper. She holds an MS in International Marketing from Edinburgh Napier University.
Product launch ads are a great candidate for the image or carousel ad template. Use it to tell a story about the making of a new product and highlight different aspects of it, either through high-quality, featured image or a series of images in your carousel. The copy for these ads should drive home the real-world value your new product or service provides. Make Facebook users as excited for the release as you are!
Step 1     Define a clear goal and structure your concept according to it Step 2     Select the ad type fit for your concept Step 3     Build a visually compelling campaign in line with your brand identity Step 4     Set up your advertising account Step 5     Get to know the adverts section Step 6     Use compelling and relevant calls-to-action Step 7     Don’t forget hashtags
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With one of the largest pool of active users, relatively cheap advertising options, and the ability to create targeted and optimized ads, Facebook has become an advertising medium most businesses and brands can’t ignore.  The best Facebook ads are relevant, have a unique value proposition and have a clear call to action. Most of all, they are heavy on visuals and design.


The more you know about your customers the better you can be at providing them with content and products they’ll love. That’s why you should think of every conversation with a customers is an opportunity to build a better profile of their preferences. Messenger is one of the best platforms to asks these questions and make those connections. User the information you gather to retarget your audience as well. 

What Makes This Ad Great: FeetUp didn’t do anything fancy with this ad: they just showed their product in action. And when you have an innovative new product targeting a passionate audience, sometimes that’s all you need. Especially when that product lends itself to a visual demonstration, like the FeetUp Trainer. Any yogi who has trouble with handstands will instantly recognize how this product can help improve their practice.
Step 1     Define a clear goal and structure your concept according to it Step 2     Select the ad type fit for your concept Step 3     Build a visually compelling campaign in line with your brand identity Step 4     Set up your advertising account Step 5     Get to know the adverts section Step 6     Use compelling and relevant calls-to-action Step 7     Don’t forget hashtags 

Video ad templates from SnapStudioPlus make it easy to create a video ad for your business. Our video ad templates make producing an inexpensive video ad quick, easy and within your budget. Whatever your video ad needs, we have video ad templates that you can use to make explainer videos, promotional videos, sales videos and more! Build FREE Video Now
Step 1     Define a clear goal and structure your concept according to it Step 2     Select the ad type fit for your concept Step 3     Build a visually compelling campaign in line with your brand identity Step 4     Set up your advertising account Step 5     Get to know the adverts section Step 6     Use compelling and relevant calls-to-action Step 7     Don’t forget hashtags
If you’re going to make Instagram videos, you should establish your brand as a presence on the app itself. This means having an active page with regular posts that generate traffic and conversation. Depending on your type of business, you can now have an online store within the Instagram app itself, making it easy to link to from your Instagram videos.

What Makes This Ad Great: This video ad for Ring hits on a real and frightening issue for a lot of people, and for that reason it will instantly resonate with anyone who’s ever had a package stolen. (I know I have.) It’s also a fantastic example of “show, don’t tell.” Instead of just telling you what Ring can do, they show the product in action through a dramatic scene. Who wouldn’t want to be able to scare would-be burglars off their doorstep?


What Makes This Ad Great: How do you stand out in a crowded market? Wolf and Shepherd shows us one way with this video ad: use your product to provide a dramatic demonstration. Running with the bulls while wearing a pair of dress shoes sounds borderline crazy, but it sure does help set Wolf and Shepherd above the pack. (Or should I say, above the herd?)
Geo-targeting with Facebook ads is a great way to entice potential customers to visit your brick and mortar store. When you include a CTA labeled “Get Directions” and easily recognizable images of your store location makes it easier for people to find you! Just make sure you consider the timing of these ads. The following two food ads target dinner and late-night audiences, which are different people with different intent.
We all know the pain of waiting hours on hold for customer service. That’s why nothing is more impressive than personalized, immediate support. Chatbots give you a way to provide this kind of experience directly through Facebook Messenger. Use ads to promote your awesome new chatbot and let people know that you’re ready at a moment’s notice to help them resolve their issue.
With geo-targeting and custom audiences it’s never been easier to find Facebook users close to your city, town, or neighborhood. This is a great time to promote an event or location-specific offer, like a store opening or sale at the local store. Take the examples below, both highlight a local event that would only appeal to people a specific area. But in doing so, the ads show the audience that these companies not only have knowledge of their city or town, but are invested in being a part of it too.
Christmas is that special season in a brands’ life when running a promotion or publicly wishing Happy Holidays to everyone is a MUST. So, when Christmas arrives, you must be ready. Have a look at our collection of Christmas templates for Instagram and pick your favorite. We’ve got a card for every taste: elegant cards, playful and colorful, corporate or vintage hand drawn like Christmas cards.
Step 1     Define a clear goal and structure your concept according to it Step 2     Select the ad type fit for your concept Step 3     Build a visually compelling campaign in line with your brand identity Step 4     Set up your advertising account Step 5     Get to know the adverts section Step 6     Use compelling and relevant calls-to-action Step 7     Don’t forget hashtags
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