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For example, ads for health & fitness apps often feature images of fit healthy people. For action games you’ll notice they often use custom images that show of the characters or amazing graphics. Finance apps tend to show people, money and use the colour green a lot. While educational apps tend to show the app running on a device and often people holding that device.

Commercials for the Super Bowl are famous for being can't-miss "events." With interactive mobile ads, all advertising can aspire to that same level of anticipation and engagement. Even in these early days of appvertising, some rules of thumb are already starting to surface. Here are a few tips to consider as you think about your strategy for the medium.
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