We all know the pain of waiting hours on hold for customer service. That’s why nothing is more impressive than personalized, immediate support. Chatbots give you a way to provide this kind of experience directly through Facebook Messenger. Use ads to promote your awesome new chatbot and let people know that you’re ready at a moment’s notice to help them resolve their issue.

Online shopping is a distinctly different experience than shopping in a physical store. Instead of flipping through racks you’re scrolling through pages, instead of meandering the aisles for groceries you’re adding individual items to your cart. Carousel and Collection ads help you replicate the feeling of shopping in a physical store by giving your audience a way to see multiple products in a single ad.
What Makes This Ad Great: This video ad from Freshly grabs your attention with a question that many of us can identify with: “Too busy to eat healthy?” Then the ad effectively juxtaposes benefit-driven copy with quick videos showing you how easy it is to eat smart with Freshly. Finally, the ad gives a sneak-peek at all the meal options available and ends with an attractive promo: 6 meals for $6.50 each during your first week.
What Makes This Ad Great: This simple video ad from Stitch Fix catches your eye with fast-moving images displaying great-looking outfits for different situations: day at the office, weekend getaway, watching the game, and more. Then it lists 3 big benefits that set it apart from competitors: no subscriptions, free shipping & returns, and an extra discount if your purchase all the items in your delivery.

Driving attendance for an event is much easier when you use Facebook ads to increase awareness of it. These ads pique your target audience’s interest by featuring social proof from people who have attended in the past. They can instill a little FOMO by describing how your event setting is unique and make it easy for people to decide at a glance if they are “Interested” in your event by centering the details of time and place.


What Makes This Ad Great: This simple video ad from Stitch Fix catches your eye with fast-moving images displaying great-looking outfits for different situations: day at the office, weekend getaway, watching the game, and more. Then it lists 3 big benefits that set it apart from competitors: no subscriptions, free shipping & returns, and an extra discount if your purchase all the items in your delivery.
What Makes This Ad Great: This video ad from Freshly grabs your attention with a question that many of us can identify with: “Too busy to eat healthy?” Then the ad effectively juxtaposes benefit-driven copy with quick videos showing you how easy it is to eat smart with Freshly. Finally, the ad gives a sneak-peek at all the meal options available and ends with an attractive promo: 6 meals for $6.50 each during your first week.
With one of the largest pool of active users, relatively cheap advertising options, and the ability to create targeted and optimized ads, Facebook has become an advertising medium most businesses and brands can’t ignore.  The best Facebook ads are relevant, have a unique value proposition and have a clear call to action. Most of all, they are heavy on visuals and design.

If you’re going to make Instagram videos, you should establish your brand as a presence on the app itself. This means having an active page with regular posts that generate traffic and conversation. Depending on your type of business, you can now have an online store within the Instagram app itself, making it easy to link to from your Instagram videos.
Online shopping is a distinctly different experience than shopping in a physical store. Instead of flipping through racks you’re scrolling through pages, instead of meandering the aisles for groceries you’re adding individual items to your cart. Carousel and Collection ads help you replicate the feeling of shopping in a physical store by giving your audience a way to see multiple products in a single ad.
…interact with your brand. When you use engaging headlines that create a little bit of mystery and intrigue those ads make it easier for people to click through as well. You’re appealing to their sense of adventure and making them interested in learning more. Ad copy that makes an a strong or contradictory argument can help make this pique your audience’s interest as well. Use dramatic images to seal the deal and your audience can’t help but be curious.
What Makes This Ad Great: This ad gives you a tantalizing glimpse of some unique living spaces. Most people have never considered living in a yurt, but after seeing these picturesque homes you might just be tempted. (Scroll through the comments if you don’t believe me.) Hidden in this simple ad is an unspoken message: you can find any sort of house imaginable on Zillow.

Are you working with a social media team for your ad campaigns? Give them editing access to your design so you can collaborate on your ads. It’s as simple as clicking the “Share” button, ticking the box to allow others to edit your design, then sending them the generated link. Collaborators can access your design anytime, from any computer, iPhone or iPad device.

What Makes This Ad Great: FeetUp didn’t do anything fancy with this ad: they just showed their product in action. And when you have an innovative new product targeting a passionate audience, sometimes that’s all you need. Especially when that product lends itself to a visual demonstration, like the FeetUp Trainer. Any yogi who has trouble with handstands will instantly recognize how this product can help improve their practice.
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