It’s not a bug of the service. YouTube first launched this ad format in January 2018, and as of today, it has spread worldwide. Non-skippable ads can appear anywhere in the video and first, those ads were as long as 5 seconds, but now they can last for 15-20 seconds. It’s bad enough when you’re forced to watch unwanted advertising, but what’s even worse are the quality of advertising and targeting. YouTube users complain about seeing anti-vaping adverts over and over again though they’ve never been interested in vaping before. Another infuriating type of advertising is health and beauty products advertising as it doesn’t have time to slowly move to the point and just throws at you close-ups of human faces and body parts. Yew.

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