Have you grown tired of photo editing filters that dull the color in everyone of your images. Soft, muted pics have a place, but audiences are started to feel bombarded with those types of filtered images and are looking for something new, a little sassy and a whole lot more colorful. Color Story is an app that will put the color pop back into your images, making them more engaging and eye popping than ever.
We're still in the early days, but the results look extremely promising. For example, a recent Nielsen study (funded by Apple) showed that viewers of a Campbell's iAd featuring new products, recipes and coupons remembered the brand "Campbell's" five times more often than TV ad respondents. Out of 53 million impressions, 1% of users that saw the ad clicked through and spent an average of nearly one minute perusing it. That number may seem small, but this is one market to keep an eye on.
A great video isn’t just about images. Without clear audio you lose much of the emotional impact. Music can make a big difference in immersing your audience into your experience. Often time camera pick up white noise such as wind, which can take away from the playback experience. Why not add a soundtrack to your video to set the mood you want share. Be sure to pick a soundtrack to compliment the action on screen. 

When you export your video from your camera, if you are using a 360 video device chances are it is already in one of the popular 360 monoscopic formats: equirectangular, spherical fisheye or dual fisheye. When you play it back on your computer's default video player (example Windows Media Player), your footage does not look right because this is not a 360 video player. Below is likely one of the views you are seeing when you open it in a standard video player:

Anyone can create powerful, professional, native mobile apps with Appy Pie's app maker. Even a layman user can customize app layouts, add stunning features like chatbot, artificial intelligence, augmented reality, virtual reality, internet of things, hyper local and make an Android, iOS, HTML5 or PWA App. So anyone can build an app and monetize it following a few simple steps.
If your camera exports a spherical fisheye or dual fisheye footage, some editing softwares require you to convert your footage into equirectangular format before you can edit them. Others, like Pinnacle Studio will work with these and convert them into equirectangular format for editing. If you have a device that captures your footage by stitching multiple cameras together (ex. a device that holds 6 GoPros to capture all 360 degrees), you will still be required to use stitching software to create a 360 file, video editing and stitching software are two very different things.
The use of the term "virtual reality" to describe 360-degree video has been disputed, as VR typically refers to interactive experiences wherein the viewer's motions can be tracked to allow real-time interactions within a virtual environment, with orientation and position tracking. In 360-degree video, the locations of viewers are fixed, viewers are limited to the angles captured by the cameras, and cannot interact with the environment. The non-dynamic nature of video also means that rendering techniques cannot be used to reduce the risk of motion sickness.[21][22]
A great video isn’t just about images. Without clear audio you lose much of the emotional impact. Music can make a big difference in immersing your audience into your experience. Often time camera pick up white noise such as wind, which can take away from the playback experience. Why not add a soundtrack to your video to set the mood you want share. Be sure to pick a soundtrack to compliment the action on screen.
Commercials for the Super Bowl are famous for being can't-miss "events." With interactive mobile ads, all advertising can aspire to that same level of anticipation and engagement. Even in these early days of appvertising, some rules of thumb are already starting to surface. Here are a few tips to consider as you think about your strategy for the medium.
A relative newcomer to the location marketing space, Waze Local offers users, in particular small businesses and local retailers, the opportunity to advertise to people based on current location as well as destination. After being bought by Google in 2013, Waze has a growing user base, making the app a highly effective channel for businesses to reach drivers on the go near their location.

For example, ads for health & fitness apps often feature images of fit healthy people. For action games you’ll notice they often use custom images that show of the characters or amazing graphics. Finance apps tend to show people, money and use the colour green a lot. While educational apps tend to show the app running on a device and often people holding that device. 

There are now more than 500 million iPhone's on the planet. Want the chance to reach out to every one of them? Simple: use Appmakr's iPhone app maker! Create your own iPhone mobile app without touching a single line of code, even upload your app directly to the Apple iTunes App Store, easy peasy. Everything is 'native' and loaded locally on the the smartphone, so you don't need to worry about your users needing internet to use your app. You won't even need an Apple device to develop your iPhone app, any web browser and our appmaker and you're good to go.


We're still in the early days, but the results look extremely promising. For example, a recent Nielsen study (funded by Apple) showed that viewers of a Campbell's iAd featuring new products, recipes and coupons remembered the brand "Campbell's" five times more often than TV ad respondents. Out of 53 million impressions, 1% of users that saw the ad clicked through and spent an average of nearly one minute perusing it. That number may seem small, but this is one market to keep an eye on.
A mobile yellow pages with reviews and offers for everything from restaurants to shopping to hairdressers and so much more. With an average of 29 million monthly app users, Yelp allows businesses to list for free on the site, targeting users with offers and rewards. Yelp also provides businesses owners with the opportunity to engage with their customers both privately and publicly within the app, helping to establish a more personal experience for customers.
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