360-degree video is typically formatted in an equirectangular projection[8] and is either monoscopic, with one image directed to both eyes, or stereoscopic, viewed as two distinct images directed individually to each eye for a 3D effect.[6] Due to this projection and stitching, equirectangular video exhibits a lower quality in the middle of the image than at the top and bottom.[8] Spherical videos are frequently in curvilinear perspective with a fisheye effect. The heavy barrel distortion often requires rectilinear correction before applications in detection, tracking or navigation.[9]
So you’re asking yourself ‘why would you want to convert my 360 video to standard video.’ There are always instances where you want the viewers to look to the left and not miss the important parts or where a 360 video is feasible, or not how to best showcase your video. As a standard video, you are able to be the director and take your viewer along the visual journey you wanted them to see.
Commercials for the Super Bowl are famous for being can't-miss "events." With interactive mobile ads, all advertising can aspire to that same level of anticipation and engagement. Even in these early days of appvertising, some rules of thumb are already starting to surface. Here are a few tips to consider as you think about your strategy for the medium.
Snapseed is another great basic photo editing app, but with features that make it slightly more geared towards the professional user. For example, with Snapseed, you can focus in on a certain point of the image and bring it to life with enhanced lighting and focusing features. This makes it perfect for marketers who depend on images to sell their products.
There are now more than 500 million iPhone's on the planet. Want the chance to reach out to every one of them? Simple: use Appmakr's iPhone app maker! Create your own iPhone mobile app without touching a single line of code, even upload your app directly to the Apple iTunes App Store, easy peasy. Everything is 'native' and loaded locally on the the smartphone, so you don't need to worry about your users needing internet to use your app. You won't even need an Apple device to develop your iPhone app, any web browser and our appmaker and you're good to go.
This new app allows business to target potential customers based on their proximity to their location. These businesses can choose how they wish to reward customers that log their visits in the app, such as offers and promotions, events and treasure hunts- changing these as and when they wish. Business can list for free, but also have the opportunity to access features, such as virtual tours, digital brochures and social media links, if they subscribe to the premium version of the app. 

Mobile introduces some powerful new insight possibilities for optimizing your campaigns. You will be able to capture taps, gestures, swipes, pinches and zooms, letting you know exactly how users are engaging with your ads. You can also track when users exit. If there are high numbers of exits on a particular section, make changes and re-deploy your ad, watching closely for changes. The other thing to monitor is how fast users arrive at the call-to-action. Sometimes removing elements will help users find the call-to-action faster.
App development has come a long way over the years. A decade ago, making an app for a smartphone was a challenge that required hefty amounts of knowledge in both Java and XML. The evolution of apps OS and the technology surrounding it has made development of an app significantly easier. The greatest innovation in this field was the introduction of app-building frameworks. App [...]
Facebook (parent company of VR headset maker Oculus VR) followed suit by adding 360-degree video support in September 2015, and subsequently unveiled reference designs for its own 360-degree camera systems known as Facebook Surround 360.[2] Facebook announced in March 2017 that more than 1 million 360-degree videos had been uploaded to Facebook to date.[17] Vimeo also launched 360-degree video support in March 2017.[18]
Vouchercloud offers its 5 million monthly users discount vouchers and offers based on their location. One of Vouchercloud’s most useful features is that users have the ability to pre-download or print vouchers at home, meaning there is no need for an internet connection. Perhaps most suitable for larger retailers, businesses can list unlimited offers and locations for a small annual fee.
If your camera exports a spherical fisheye or dual fisheye footage, some editing softwares require you to convert your footage into equirectangular format before you can edit them. Others, like Pinnacle Studio will work with these and convert them into equirectangular format for editing. If you have a device that captures your footage by stitching multiple cameras together (ex. a device that holds 6 GoPros to capture all 360 degrees), you will still be required to use stitching software to create a 360 file, video editing and stitching software are two very different things.
Of course, in adding complexity to your ads, keep in mind the technical limitations of the networks your users will be operating on. The world's most elegant graphic or snappy capability won't make much of an impression if it takes 45 seconds to download. Make sure that the time between clicking the banner and the first user interaction is less than five seconds. A good rule of thumb is to assume a download rate of about 100kB per second over cellular networks.
Epom Apps is a top-rated ad mediation platform for smart app monetization. Epom Apps has in-house experts, who help app developers generate revenue from their applications with the winning ad strategies. Epom Apps team handles the whole app monetization process - from the selection of best-performing demand sources to include in the custom SDK to everyday ad placement optimization.
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