What Makes This Ad Great: This simple video ad from Stitch Fix catches your eye with fast-moving images displaying great-looking outfits for different situations: day at the office, weekend getaway, watching the game, and more. Then it lists 3 big benefits that set it apart from competitors: no subscriptions, free shipping & returns, and an extra discount if your purchase all the items in your delivery.
If you’re going to make Instagram videos, you should establish your brand as a presence on the app itself. This means having an active page with regular posts that generate traffic and conversation. Depending on your type of business, you can now have an online store within the Instagram app itself, making it easy to link to from your Instagram videos.
Facebook users are inundated with so much content every day, sometimes they just want someone else to make the decision for them. Creating a curated selection of products takes some of the work off your audience and simplifies their decision making process. Using Collection ad helps you group similar products together into an immersive in-app experience that includes ways to browse and learn more.
What Makes This Ad Great: FeetUp didn’t do anything fancy with this ad: they just showed their product in action. And when you have an innovative new product targeting a passionate audience, sometimes that’s all you need. Especially when that product lends itself to a visual demonstration, like the FeetUp Trainer. Any yogi who has trouble with handstands will instantly recognize how this product can help improve their practice.
Online shopping is a distinctly different experience than shopping in a physical store. Instead of flipping through racks you’re scrolling through pages, instead of meandering the aisles for groceries you’re adding individual items to your cart. Carousel and Collection ads help you replicate the feeling of shopping in a physical store by giving your audience a way to see multiple products in a single ad.

While carousel and collection ads are the obvious choice for these kinds of situations, a dynamic product ad or Instant Experience ad can also work well. Regardless, when featuring a set of products, make sure that each one is visually distinct from the other and includes its own headline and CTA (which should be specific to the individual product).


Driving attendance for an event is much easier when you use Facebook ads to increase awareness of it. These ads pique your target audience’s interest by featuring social proof from people who have attended in the past. They can instill a little FOMO by describing how your event setting is unique and make it easy for people to decide at a glance if they are “Interested” in your event by centering the details of time and place.


Are you working with a social media team for your ad campaigns? Give them editing access to your design so you can collaborate on your ads. It’s as simple as clicking the “Share” button, ticking the box to allow others to edit your design, then sending them the generated link. Collaborators can access your design anytime, from any computer, iPhone or iPad device.
Instagram has been through some essential changes and improvements lately and it now offers a multitude of possibilities and formats to upload pictures and video content, create, showcase and show off for ordinary people, designers, and brands. It has become one of the online marketers’ favorite advertising destinations to reach their audiences. In November last year, Instagram  announced on their blog that their business community has reached 25 million businesses.
In other words, if you’re aiming to get viewers to click over to your site in order to make a purchase, it would make sense to produce an ad featuring beautiful product photography. If, on the other hand, you were working towards building brand awareness, you might want to create an ad that motivates users to post your image. This means you have to know what your audience is like and what they would want associated with them as a representation of themselves. You could use an endorsement from an influencer or words and images that connect on an emotional level. Maybe add a hashtag or ask them to tag friends when sharing to compound its effectiveness.
If you’re going to make Instagram videos, you should establish your brand as a presence on the app itself. This means having an active page with regular posts that generate traffic and conversation. Depending on your type of business, you can now have an online store within the Instagram app itself, making it easy to link to from your Instagram videos.

Brand engagement is all about getting people emotionally invested in your company. When you forge these emotional relationships with your customers it’s much easier to move them down the marketing funnel towards an eventual sale. You can do this by finding a political or personal cause that’s important to your audience, or appealing to their likes and interests. Either way, make sure to use language that shows people exactly what’s at stake.

Online shopping is a distinctly different experience than shopping in a physical store. Instead of flipping through racks you’re scrolling through pages, instead of meandering the aisles for groceries you’re adding individual items to your cart. Carousel and Collection ads help you replicate the feeling of shopping in a physical store by giving your audience a way to see multiple products in a single ad.


Christmas is that special season in a brands’ life when running a promotion or publicly wishing Happy Holidays to everyone is a MUST. So, when Christmas arrives, you must be ready. Have a look at our collection of Christmas templates for Instagram and pick your favorite. We’ve got a card for every taste: elegant cards, playful and colorful, corporate or vintage hand drawn like Christmas cards.
With Facebook’s 20% text rule, it’s important that you make the most of our available space. This where a compelling call to action text comes in, letting people know what’s in it for them or what they need to do. Use Canva’s text tools to overlay your text over your image and create amazing typography. Try using one of the pre-set textholders and drag and drop them anywhere on your design or create your own typography by choosing and pairing over a hundred fonts in Canva.

Real estate is a tough market, that’s why advertising your agency can give you a headache. But not anymore. With Instagram advertising, you can target local audiences and showcase your collection of properties in a professional way. Use one of our templates as a starting point to promote your properties on Instagram and keep an eye (or ear) on the phone.
Facebook ad templates give businesses a way to create quality ads that are effective without having to design them from scratch. Using a professionally designed Facebook ad template will help to drive more readers to your website landing page. Your ad is the first thing your audience sees and is what makes them decide in a split second whether they want to click and learn more about your business.
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