For more information about buyer personas, read How to Avoid 4 Buyer Persona Mistakes for advice and a free template on developing your personas. You may need to do research in order to completely develop your personas, but before you dive into that endeavor, check out 9 Questions You Need to Ask When Developing Buyer Personas. You may find you already have all the data you need!

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The SWOT analysis will help you understand what differentiates you from your competition and how you should position yourself in the market. It will also help you develop your messaging and your unique selling proposition. Brutal honesty is imperative for a truly insightful SWOT. Use bullets and aim for 4–5 in each section. Limiting your lists will help you to focus on the most critical points and help retain focus.

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And that's just barely scratching the surface. From workflow management, to content publishing, to built-in analytics and beyond, if it's marketing, you can manage it with CoSchedule. If you'd rather watch than read, check out this video for a glimpse into how you can manage your marketing process in CoSchedule, from planning to execution to measurement and beyond:

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And that's just barely scratching the surface. From workflow management, to content publishing, to built-in analytics and beyond, if it's marketing, you can manage it with CoSchedule. If you'd rather watch than read, check out this video for a glimpse into how you can manage your marketing process in CoSchedule, from planning to execution to measurement and beyond:

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