A recent example of effective appvertising is the TRON: Legacy interactive ad for the iPad. The ad runs in an inviting banner within an iPad app. Once you click on the ad, you're able to control the interaction and choose what to do next. Explore the characters? See behind-the-scenes footage? Hear Daft Punk talk about composing the soundtrack? It's all there. You can also check out local show times, download screen savers and even e-mail friends, all without leaving the ad.
What are the best video apps for Android? It's not easy task to find the best video software. Here are top and most downloaded video applications of all time. Find the top video calling app for secure video chat. Best video editing apps are available to help you with making custom videos. Create funny videos for your kids or family video memories. It is up to your imagination.
Video editing software like Pinnacle Studio Ultimate make it easy to edit your 360 videos in an editing environment you may already be familiar with. Your camera does the work to capture the footage from every possible angle, but in a video editing software, you can refine your footage to tell the story you want to show. Add your footage to the timeline and edit! There are a few additional controls specific for 360 editing but if you are just looking to trim or enhance color, the timeline is all you need!
360-degree video is typically recorded using either a special rig of multiple cameras, or using a dedicated camera that contains multiple camera lenses embedded into the device, and filming overlapping angles simultaneously. Through a method known as video stitching, this separate footage is merged into one spherical video piece, and the color and contrast of each shot is calibrated to be consistent with the others.[4][5] This process is done either by the camera itself, or using specialized software such as Mistika VR or Kolor AVP that can analyze common visuals and audio to synchronize and link the different camera feeds together. Generally, the only area that cannot be viewed is the view toward the camera support.[6][7]

A recent example of effective appvertising is the TRON: Legacy interactive ad for the iPad. The ad runs in an inviting banner within an iPad app. Once you click on the ad, you're able to control the interaction and choose what to do next. Explore the characters? See behind-the-scenes footage? Hear Daft Punk talk about composing the soundtrack? It's all there. You can also check out local show times, download screen savers and even e-mail friends, all without leaving the ad.


Vouchercloud offers its 5 million monthly users discount vouchers and offers based on their location. One of Vouchercloud’s most useful features is that users have the ability to pre-download or print vouchers at home, meaning there is no need for an internet connection. Perhaps most suitable for larger retailers, businesses can list unlimited offers and locations for a small annual fee.
Already have your own desktop website, but want to give your customers an easy way to reach you on their mobile smartphones? Now it's easy by creating your own Appmakr mobile website, with instant publishing. Your new 'mdot' mobile site will work with every HTML5 compatible smartphone, like: Amazon Kindles, BlackBerry, Windows phones, Nokia, Tizen, you name it. Publish your app instantly, with no coding necessary. Creating your own mobile site has never been this easy.
If you are coming from the print world, you may need to rethink some of the things you learned in design school about "simple, clean" layouts. Interactive ads tend to be visually busier than print ads, but that doesn't diminish their impact. The ad should also feel just as native on the device as the app in which it was built. At the same time, you need to strike a balance between grabbing attention not going over the top.
In this day and age, a business that doesn't use video marketing is like a teenager without a smartphone: very rare. Rapid shifts in modern technology have caused the marketing landscape to evolve with it. Many people seek dynamic, engaging forms of content. Most of us have watched at least one video (likely more) at some point today. If you're on the internet, especially a social media site, v [...]
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