In other words, if you’re aiming to get viewers to click over to your site in order to make a purchase, it would make sense to produce an ad featuring beautiful product photography. If, on the other hand, you were working towards building brand awareness, you might want to create an ad that motivates users to post your image. This means you have to know what your audience is like and what they would want associated with them as a representation of themselves. You could use an endorsement from an influencer or words and images that connect on an emotional level. Maybe add a hashtag or ask them to tag friends when sharing to compound its effectiveness.
Facebook’s ad rules dictate that an ad must contain more visuals than text. In fact, 80% of the ad should be an image or photo. So, let the right imagery speak for itself and use it to catch your audience’s attention. Canva hosts an amazing media library of over a million professional stock photos and illustrations to use on your design. Search using specific keywords or browse through various categories. There are plenty of free images in the library and premium ones only cost $1 for each one-time use.

Driving attendance for an event is much easier when you use Facebook ads to increase awareness of it. These ads pique your target audience’s interest by featuring social proof from people who have attended in the past. They can instill a little FOMO by describing how your event setting is unique and make it easy for people to decide at a glance if they are “Interested” in your event by centering the details of time and place.
Christmas is that special season in a brands’ life when running a promotion or publicly wishing Happy Holidays to everyone is a MUST. So, when Christmas arrives, you must be ready. Have a look at our collection of Christmas templates for Instagram and pick your favorite. We’ve got a card for every taste: elegant cards, playful and colorful, corporate or vintage hand drawn like Christmas cards.
While carousel and collection ads are the obvious choice for these kinds of situations, a dynamic product ad or Instant Experience ad can also work well. Regardless, when featuring a set of products, make sure that each one is visually distinct from the other and includes its own headline and CTA (which should be specific to the individual product).
Everyone loves something free, but they can also be skeptical of the offer if it’s not clear what they’re getting into. That’s why it’s important that anyone who views your ad immediately understands exactly the kind of value they’ll receive from a free trial or free gift. The power of free can also help you build trust with people and make them feel more comfortable signing up.
Video ad templates from SnapStudioPlus make it easy to create a video ad for your business. Our video ad templates make producing an inexpensive video ad quick, easy and within your budget. Whatever your video ad needs, we have video ad templates that you can use to make explainer videos, promotional videos, sales videos and more! Build FREE Video Now
Our article is about Facebook Ad Template we do not mention Excel. We are absolutely NOT JUST explaining what type of Ads are available on FB (we have tons of articles and guides for that) we are offering some templates (AKS examples, patterns, reference points) highlighting the necessary elements that different Facebook ads must contain depending on the different campaign’s objective.
Facebook ad templates give businesses a way to create quality ads that are effective without having to design them from scratch. Using a professionally designed Facebook ad template will help to drive more readers to your website landing page. Your ad is the first thing your audience sees and is what makes them decide in a split second whether they want to click and learn more about your business.
What Makes This Ad Great: This video ad for Ring hits on a real and frightening issue for a lot of people, and for that reason it will instantly resonate with anyone who’s ever had a package stolen. (I know I have.) It’s also a fantastic example of “show, don’t tell.” Instead of just telling you what Ring can do, they show the product in action through a dramatic scene. Who wouldn’t want to be able to scare would-be burglars off their doorstep?
Disclaimer: Reviews on FitSmallBusiness.com are the product of independent research by our writers, researchers, and editorial team. User reviews and comments are contributions from independent users not affiliated with FitSmallBusiness.com's editorial team. Banks, issuers, credit card companies, and other product & service providers are not responsible for any content posted on FitSmallBusiness.com. As such, they do not endorse or guarantee any posted comments or reviews. Like Ask a Question
In other words, if you’re aiming to get viewers to click over to your site in order to make a purchase, it would make sense to produce an ad featuring beautiful product photography. If, on the other hand, you were working towards building brand awareness, you might want to create an ad that motivates users to post your image. This means you have to know what your audience is like and what they would want associated with them as a representation of themselves. You could use an endorsement from an influencer or words and images that connect on an emotional level. Maybe add a hashtag or ask them to tag friends when sharing to compound its effectiveness.
If you’re looking for a quick way to design Facebook ads for your business, hire a professional to build it for you. Hibu, one of a select few official Facebook Marketing Partners, is a social media management company that will not only create Facebook ads on your behalf, they can also implement and manage your Facebook ad campaign. Optimizing your ROI with Hibu frees up valuable time you could spend running your business. Click here to reach a representative. 

Video ads are the perfect medium to increase awareness of your your business. There’s no better way to show off your brand and everything it represents than an engaging an entertaining video. The trick is to capture the audience’s attention with strong thumbnail image. Feature a main character mid-action to make the video more enticing and your audience will be sure to watch the rest of the video.
With Facebook’s 20% text rule, it’s important that you make the most of our available space. This where a compelling call to action text comes in, letting people know what’s in it for them or what they need to do. Use Canva’s text tools to overlay your text over your image and create amazing typography. Try using one of the pre-set textholders and drag and drop them anywhere on your design or create your own typography by choosing and pairing over a hundred fonts in Canva.
Facebook users are inundated with so much content every day, sometimes they just want someone else to make the decision for them. Creating a curated selection of products takes some of the work off your audience and simplifies their decision making process. Using Collection ad helps you group similar products together into an immersive in-app experience that includes ways to browse and learn more.
Disclaimer: Reviews on FitSmallBusiness.com are the product of independent research by our writers, researchers, and editorial team. User reviews and comments are contributions from independent users not affiliated with FitSmallBusiness.com's editorial team. Banks, issuers, credit card companies, and other product & service providers are not responsible for any content posted on FitSmallBusiness.com. As such, they do not endorse or guarantee any posted comments or reviews. Like Ask a Question
Being a fitness guru with hundreds of thousands of followers can be a tough position when you want to advertise your workshops and boot camps on Instagram. But Bannersnack takes the burden off your shoulders with a batch of gorgeous ready-made templates suited for a wide range of sports. From pilates to Tae Bo, you can find just about anything. Or you can upload your picture in the gym and add one of our preset styled typography to create a jaw-dropping ad!
What Makes This Ad Great: This simple video ad from Stitch Fix catches your eye with fast-moving images displaying great-looking outfits for different situations: day at the office, weekend getaway, watching the game, and more. Then it lists 3 big benefits that set it apart from competitors: no subscriptions, free shipping & returns, and an extra discount if your purchase all the items in your delivery.
We all know the pain of waiting hours on hold for customer service. That’s why nothing is more impressive than personalized, immediate support. Chatbots give you a way to provide this kind of experience directly through Facebook Messenger. Use ads to promote your awesome new chatbot and let people know that you’re ready at a moment’s notice to help them resolve their issue.
Real estate is a tough market, that’s why advertising your agency can give you a headache. But not anymore. With Instagram advertising, you can target local audiences and showcase your collection of properties in a professional way. Use one of our templates as a starting point to promote your properties on Instagram and keep an eye (or ear) on the phone.

Instagram has been through some essential changes and improvements lately and it now offers a multitude of possibilities and formats to upload pictures and video content, create, showcase and show off for ordinary people, designers, and brands. It has become one of the online marketers’ favorite advertising destinations to reach their audiences. In November last year, Instagram  announced on their blog that their business community has reached 25 million businesses.
Facebook’s ad rules dictate that an ad must contain more visuals than text. In fact, 80% of the ad should be an image or photo. So, let the right imagery speak for itself and use it to catch your audience’s attention. Canva hosts an amazing media library of over a million professional stock photos and illustrations to use on your design. Search using specific keywords or browse through various categories. There are plenty of free images in the library and premium ones only cost $1 for each one-time use.

Video ad templates from SnapStudioPlus make it easy to create a video ad for your business. Our video ad templates make producing an inexpensive video ad quick, easy and within your budget. Whatever your video ad needs, we have video ad templates that you can use to make explainer videos, promotional videos, sales videos and more! Build FREE Video Now
Neil Flinchbaugh is a digital copywriter who works with some of the coolest companies in the world (like DigitalMarketer, ever heard of them?). Years ago he fell in love with direct-response and digital marketing thanks to their unique combination of creative thinking and critical analysis. Today he uses persuasive copy to help businesses sell more products, grow their audience, and command more credibility in their industry. Connect with him on LinkedIn, or learn more about his copywriting services.

Brand engagement is all about getting people emotionally invested in your company. When you forge these emotional relationships with your customers it’s much easier to move them down the marketing funnel towards an eventual sale. You can do this by finding a political or personal cause that’s important to your audience, or appealing to their likes and interests. Either way, make sure to use language that shows people exactly what’s at stake.
In other words, if you’re aiming to get viewers to click over to your site in order to make a purchase, it would make sense to produce an ad featuring beautiful product photography. If, on the other hand, you were working towards building brand awareness, you might want to create an ad that motivates users to post your image. This means you have to know what your audience is like and what they would want associated with them as a representation of themselves. You could use an endorsement from an influencer or words and images that connect on an emotional level. Maybe add a hashtag or ask them to tag friends when sharing to compound its effectiveness.
Online shopping is a distinctly different experience than shopping in a physical store. Instead of flipping through racks you’re scrolling through pages, instead of meandering the aisles for groceries you’re adding individual items to your cart. Carousel and Collection ads help you replicate the feeling of shopping in a physical store by giving your audience a way to see multiple products in a single ad. 
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