Commercials for the Super Bowl are famous for being can't-miss "events." With interactive mobile ads, all advertising can aspire to that same level of anticipation and engagement. Even in these early days of appvertising, some rules of thumb are already starting to surface. Here are a few tips to consider as you think about your strategy for the medium.


Commercials for the Super Bowl are famous for being can't-miss "events." With interactive mobile ads, all advertising can aspire to that same level of anticipation and engagement. Even in these early days of appvertising, some rules of thumb are already starting to surface. Here are a few tips to consider as you think about your strategy for the medium.
As with text and image ads, we can't make any guarantees about the amount you'll earn from video ads. However, displaying video ads along with text and image ads on your site should lead to greater potential revenue for you. When you increase the pool of advertisers whose ads are eligible to display on your site, you'll increase competition for your ad space and drive your earnings up.
In March 2015, YouTube launched support for publishing and viewing 360-degree videos, with playback on its website and its Android mobile apps. Parent company Google also announced that it would collaborate with camera manufacturers to make it easier for creators to upload 360-degree content recorded with their products to YouTube.[13] However, in 2017, Google and YouTube began to promote an alternative stereoscopic video format known as VR180, which is limited to a 180-degree field of view, but is promoted as being more accessible to produce than 360-degree video, and allowing more depth to be maintained by not subjecting the video to equirectangular projection [8][16]
Anyone can create powerful, professional, native mobile apps with Appy Pie's app maker. Even a layman user can customize app layouts, add stunning features like chatbot, artificial intelligence, augmented reality, virtual reality, internet of things, hyper local and make an Android, iOS, HTML5 or PWA App. So anyone can build an app and monetize it following a few simple steps. 

As with text and image ads, we can't make any guarantees about the amount you'll earn from video ads. However, displaying video ads along with text and image ads on your site should lead to greater potential revenue for you. When you increase the pool of advertisers whose ads are eligible to display on your site, you'll increase competition for your ad space and drive your earnings up.
360-degree videos are typically viewed via personal computers, mobile devices such as smartphones, or dedicated head-mounted displays. Users can pan around the video by clicking and dragging. On smartphones, internal sensors such as the gyroscope can also be used to pan the video based on the orientation of the device. Taking advantage of this behavior, stereoscope-style enclosures for smartphones (such as Google Cardboard viewers and the Samsung Gear VR) can be used to view 360-degree videos in an immersive format similar to virtual reality. The phone display is viewed through lenses contained within the enclosure, as opposed to virtual reality headsets that contain their own dedicated displays.[13][14][15]
Trim down your hours or video into the highlights to share. See what this videographer does to takes you through their vacation by highlighting various moments for you to experience in 360. How? Combining multiple videos together with transitions and titles, trimming down their footage to show the highlights and let the user experience a taste of each scene.
A great video isn’t just about images. Without clear audio you lose much of the emotional impact. Music can make a big difference in immersing your audience into your experience. Often time camera pick up white noise such as wind, which can take away from the playback experience. Why not add a soundtrack to your video to set the mood you want share. Be sure to pick a soundtrack to compliment the action on screen.
A recent example of effective appvertising is the TRON: Legacy interactive ad for the iPad. The ad runs in an inviting banner within an iPad app. Once you click on the ad, you're able to control the interaction and choose what to do next. Explore the characters? See behind-the-scenes footage? Hear Daft Punk talk about composing the soundtrack? It's all there. You can also check out local show times, download screen savers and even e-mail friends, all without leaving the ad.
Viewed by many as the the location based application with the most potential, Foursquare has over 55 million monthly active users worldwide and received 12 billion check ins in its first 9 years. Foursquare encourages users to check-in at locations in return for virtual badges and points. It works across various mobile devices, and businesses can offer their own rewards to customers that check into their location.
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