With one of the largest pool of active users, relatively cheap advertising options, and the ability to create targeted and optimized ads, Facebook has become an advertising medium most businesses and brands can’t ignore. The best Facebook ads are relevant, have a unique value proposition and have a clear call to action. Most of all, they are heavy on visuals and design.
The fashion industry is an expert when it comes to Instagram sponsored ads, that’s why you need to create something really spectacular if you want to be taken into consideration. Start with an amazing picture of your items, then choose a template, play with the shapes, typography, colors and filters. Don’t forget to add your website and period of promotion.
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Video ads prove highly engaging and give advertisers the time to share more of a story. It’s not uncommon for small businesses to overlook video ads, because in the past they have been an expensive media type. However, now there are video templates available from platforms like Waymark that give advertisers an affordable way to create and use video ads for an affordable price.