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You slaved over that email copy for days and it contains important information for your customers! But does it resonate? Will it drive results? Will recipients even read it? Enter: video. The use of video in emails has been shown to double click-through rates. More effective emails? Yes please!
From a 15-minute series to six-second Snapchat clips, the sheer volume of video formats and channels available means marketers need to carefully consider how video works for their specific brand. These are the options:
Eek…Well, if that’s the case then you best get to grips with the best practices for ensuring your video marketing campaigns smash your objectives and propel your social media forward. Below we reveal some of our favorite tips to help you create compelling, inspiring and actionable online videos.
On the higher end of the scale is the Oculus Rift, an integrated headset, headphones, and display that needs to run through a computer. This platform has more of a full solution to different VR needs, including the option to add handsets with controllers and tracking, a VR sensor to help track a user’s movements more precisely, and integration with other Bluetooth devices.
Video can do wonders to increase content engagement and clickthrough rates — but we know that actually making videos can be intimidating. Many marketers get paralyzed by the “no time, too hard” fallacy of creating video content.
360° video has the potential to relay much more powerful advertising messages than linear communication which uses text, still images, and traditional video. With 360° content, consumers take the messages to heart in deeper and more long lasting ways.
This is a great lesson for us as marketers to think story-first. Only after you have story you want to tell thought out that you begin to figure out how you’re going to capture it and turn it into a video. To develop a compelling story, think of every unique aspect about your brand, about your culture, and about you community.
Cyberlink PowerDirector and Adobe Premiere are two of the latter (amongst others in this video) both having powerful 360-degree video editing capabilities. But which is the BEST 360 Video Editing Software for you?
360 video is the wave of now and future. It has been applied to many areas, for example, world’s 1st NHS cancer operation is live streamed in 360-degree virtual reality; Michelle Obama has made a 360 degree video interview recently; Intel buys a 360-degree sports video replay specialist for the slam-dunk competition at this year’s NBA All-Star games; YouTube creates a brand-new 360 video subscribtion and Facebook allows 360 degree video like and share. Having said all of 360 video application, it’s high time to take a close look at this hottest buzz word in the tech world: what’s 360 video? How to play 3D 360 degree videos? And any awesome 360 video players recommended? Keep rolling for further details.
5 Easy Steps to Optimize Your Wistia Video for SEO: SEO is an important part of many content marketing initiatives, and video is no different. If you’re using Wistia, we’ve got built-in tools to help you rank for your most prized keywords. If you’re not, some basic tips like writing a clear video title and uploading a compelling thumbnail can still help you become a search engine champ!
At Wistia, we’re strong advocates of the “show, don’t tell” marketing principle, so we wanted to share some examples from businesses that are doing video marketing right. Learn the what, why, and how behind these awesome marketing videos, and start applying some of these proven techniques to your own video marketing efforts!
Once you’ve nailed down your video marketing goals and strategy, it’s time to focus on the video content itself. While you may be brimming with ideas at the start of your video journey, it takes more than initial excitement and momentum to keep producing fresh, consistent content. If you’re in need of ideas, we’ve got you covered!
Exactly! It’s the need of time that we have to maintain our business via online video marketing. The competition is tough in the market and the one who promotes it’s business on almost every forum is a winner. Thanks for sharing a wonderful article 🙂
The next thing you need to do to use a video marketing strategy wisely is to create a measurable KPI for your campaign. You can’t reach your goals if you don’t know what they As with other marketing strategies, it’s important to do some A/B testing to learn what works best for your audience.
Neutralizing all digital channels, we accelerate performance by applying data driven optimizationin real-time across a superior blend of mobile, video,display and email inventory. Converting the right people at the right time, we drive brand solutions, while securing optimal impact, engagement + results.
With just one click you will have your virtual tour online and ready to be shared on any website or social network. Dont worry about servers and FTP programs anymore. Notice: Our hosting service is optional, so you can always decide to use your own servers.
Servicio para realizar la difusión de tus productos de forma interactiva dirigida a un mercado masivo. Animación digital, post-producción y toda clase de productos dirigidos a las empresas que deseen aumentar sus ventas y llegar a más personas vía internet.
Todd Hartley is the founder and CEO of WireBuzz. Before he got started in video marketing, Todd ran digital marketing for 7 of the largest national talk shows. Today, Todd is a respected expert in the digital marketing industry and is frequently invited to speak about video at marketing and technology conferences.
The other option you have is to build your own rig. The most widely used camera rigs use a series of GoPro cameras. The most common rigs feature at least six GoPro cameras in a 3D printed rig. Google Jump uses 16 GoPro cameras.
5. Once again, timing is everything. Just like live streaming, virtual reality technology has been around for some time now. However, timing means everything when it comes to technology. The emergence of apps like Periscope and Meerkat are great examples of that.
Super Bowl 52 saw many of the big film studios drop exhilarating trailers for this year’s up-and-coming blockbusters. But how many online video views did these trailers attract, and what kind of engagement did they generate?…

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